# Pricing - PPC Chief

Last updated: 2026-06-19

PPC Chief uses flat monthly PPC management fees. We do not charge a percentage
of ad spend. Clients keep ownership of their ad accounts and media spend is paid
directly to the ad platform.

## Strategy Session

- Price: GBP 400 one time
- Best for: advertisers who want a PPC audit and 90-day roadmap before deciding
  whether to outsource management
- Includes:
  - Google Ads account structure review
  - Landing page analysis
  - Competitor ad intelligence
  - Attribution and conversion tracking audit
  - Keyword and negative keyword review
  - Quality Score analysis
  - 90-day optimisation roadmap
  - Recorded Loom walkthrough
- Credit: the Strategy Session fee is credited if you sign up for ongoing PPC
  management
- Start here: https://ppcchief.com/wasted-spend-analysis

## Growth

- Price: GBP 1,500 per month
- Recommended ad spend: GBP 3,000 to GBP 10,000 per month
- Best for: businesses that want full Google Ads management with predictable
  fees
- Includes:
  - Full campaign management
  - Weekly optimisation cycles
  - Conversion tracking setup
  - Search, Shopping, and Performance Max campaign management
  - Negative keyword management
  - Ad copy creation and A/B testing
  - Monthly performance reports
  - Dedicated account manager
  - Slack and email support
- Start here: https://ppcchief.com/wasted-spend-analysis

## Scale

- Price: GBP 2,500 per month
- Recommended ad spend: GBP 10,000 or more per month
- Best for: advertisers that need multi-platform management and more frequent
  strategy input
- Includes:
  - Everything in Growth
  - Multi-platform management
  - Bi-weekly strategy calls
  - Landing page recommendations
  - Custom reporting dashboard
  - Audience and remarketing strategy
  - Competitor monitoring
  - Priority support
  - Quarterly business reviews
- Start here: https://ppcchief.com/wasted-spend-analysis

## Landing Page Audit

- Price: GBP 750 one time
- Best for: advertisers whose PPC traffic is active but conversion rate or lead
  quality is weak
- Includes:
  - PPC landing page conversion audit
  - Message-match review
  - Form and friction analysis
  - Prioritised conversion recommendations
- Details: https://ppcchief.com/ppc-landing-page-audit

## Contract and Billing

- Initial commitment: 3 months for ongoing management plans
- After the initial period: month to month with 30 days cancellation notice
- Payment methods: bank transfer, direct debit, and card via Stripe
- Media spend: paid directly by the client to Google, Microsoft, Meta, LinkedIn,
  or another ad platform
- Account ownership: client keeps full ownership and access

## What PPC Chief Manages

- Google Search campaigns
- Google Shopping campaigns
- Performance Max campaigns
- Display and YouTube campaigns where appropriate
- Microsoft Ads
- Paid social for selected Scale clients
- Conversion tracking and reporting
- Landing page recommendations

## Contact

- Website: https://ppcchief.com
- Pricing page: https://ppcchief.com/pricing
- PPC management pricing guide: https://ppcchief.com/ppc-management-pricing
- Email: habari@ppcchief.com
- Phone: +44 20 3657 7145