PPC News & Updates

CPCs doubled, keywords faded, AI took the controls, and waste went invisible. A decade retrospective on what really changed in PPC, and what still wins.

In 2016 a PPC specialist managed bids and keywords. In 2026 the job is measurement design, creative direction, and auditing AI. What died, what survived, and what is new.

Fake leads are not just wasted spend. Under the TCPA, the business making the call carries the liability, not the lead seller. What advertisers need to know about consent, penalties, and the vacated one-to-one rule.

Google is placing ads inside AI-generated answers. Here is what PPC advertisers can control, what they cannot, and how to position campaigns for AI search.

In AI-driven PPC, your creative assets are your targeting. Weak headlines, poor landing pages, and incomplete product feeds push the algorithm toward the wrong audience.

Google automates bids, matches, and placements. So what does a PPC manager actually do in 2026? More than you think.

53% of PPC professionals say the job is harder than ever, AI dropped from the number one priority, and 20% of clients plan to replace agencies with AI. Full analysis.

A comprehensive comparison of in-house PPC management vs hiring an agency: pros, cons, costs, and a decision framework for UK businesses.

A good ROAS clears your margins. Use directional 2026 ROAS benchmarks by industry, then adjust for margin and platform attribution.

Compare Google Ads costs between New York and Los Angeles. See CPC differences, market characteristics, and tips for advertising in America's two largest cities.

Google is rolling out Business Agent — a branded AI assistant for your products — plus expanded promotion support. Here's what e-commerce advertisers need to know.

Is your store invisible to Google's AI? Discover the 5 UCP data fixes—from Schema audits to Cart Permalinks—every DTC brand needs to survive the shift to Agentic Commerce.

Starting February 2026, Google is ending session and IP address support in the Ads API for conversion imports. Here's what's changing and how to prepare.

AI bidding, privacy shifts, and Performance Max updates are reshaping Google Ads in 2026. Here are the 7 biggest changes and what to do about each one.

Should you hire a PPC agency or build an in-house team? We break down the pros, cons, and true costs of each approach.