PPC News & Updates

Explore Google Ads return on ad spend (ROAS) across 23 industries. See which verticals deliver the best ROI and how to benchmark your own campaigns.

Compare Google Ads costs between New York and Los Angeles. See CPC differences, market characteristics, and tips for advertising in America's two largest cities.

Google is rolling out Business Agent — a branded AI assistant for your products — plus expanded promotion support. Here's what e-commerce advertisers need to know.