PPC News & Updates

Which industries get the best Google Ads ROI? ROAS benchmarks for 23 verticals — from legal ($6.50 per $1) to ecommerce ($3.00 per $1). See where you stand.

Compare Google Ads costs between New York and Los Angeles. See CPC differences, market characteristics, and tips for advertising in America's two largest cities.

Google is rolling out Business Agent — a branded AI assistant for your products — plus expanded promotion support. Here's what e-commerce advertisers need to know.