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Expert PPC Management
15+ years of Google Ads expertise. We help businesses cut wasted ad spend and turn PPC into a predictable source of qualified leads and revenue.
Learn how much to budget for Google Ads based on your industry. Covers budget tiers, industry benchmarks, and when to increase spend for maximum ROI.
Explore Google Ads return on ad spend (ROAS) across 23 industries. See which verticals deliver the best ROI and how to benchmark your own campaigns.
2026 Google Ads cost per lead benchmarks across all industries. Learn what drives CPL and proven strategies to reduce your cost per lead.
Should your small business invest in Google Ads? We break down minimum budgets, best industries for SMBs, and how to compete with larger advertisers.
Compare Google Ads costs between New York and Los Angeles. See CPC differences, market characteristics, and tips for advertising in America's two largest cities.
Google is rolling out Business Agent — a branded AI assistant for your products — plus expanded promotion support. Here's what e-commerce advertisers need to know.
Is your store invisible to Google's AI? Discover the 5 UCP data fixes—from Schema audits to Cart Permalinks—every DTC brand needs to survive the shift to Agentic Commerce.
Starting February 2026, Google is ending session and IP address support in the Ads API for conversion imports. Here's what's changing and how to prepare.
Most Google Ads accounts waste 20-40% of their budget. Learn the 7 most common sources of wasted spend and how to fix them immediately.
Quality Score directly impacts your CPCs and ad positions. Learn what affects it, how to diagnose issues, and actionable strategies to improve it.
Your product feed is the foundation of Shopping campaign success. Learn how to optimize titles, descriptions, images, and attributes for better performance.
From AI-powered bidding to privacy changes, Google Ads is evolving rapidly. Here's what's changing in 2026 and how to adapt your strategy.
Not getting results from your PPC agency? Here are 10 warning signs it's time to switch — and what to look for in a better agency.
A comprehensive checklist of what to look for when choosing a PPC agency. Google Partner status, transparent reporting, pricing models, red flags, and more.
10 common reasons your Google Ads aren't converting and exactly how to fix each one. From poor tracking to wrong keywords — stop wasting budget today.
10 proven strategies to reduce Google Ads costs without sacrificing conversions. From negative keywords to RLSA, learn how to cut wasted spend and improve ROAS.
Complete 2026 Google Ads benchmarks for 12 industries. See average CPC, CTR, conversion rates, and cost per lead data for Search, Display, and Shopping campaigns in the UK.
Master Performance Max campaigns with this comprehensive guide. Learn setup, asset groups, audience signals, bidding strategies, and advanced optimisation techniques.
Master Google Ads Quality Score to reduce CPC by up to 50%. Learn how the three components work, see the CPC impact table, and get actionable strategies to improve your scores.
Realistic Google Ads timelines explained month by month. Learn how long the learning phase takes, what to expect in the first 90 days, and when to worry vs be patient.
Detailed comparison of Google Ads vs Facebook Ads. Learn the differences in intent, targeting, cost, ROI, and which platform suits your business best.
Spot the warning signs that your Google Ads budget is being wasted. From poor Quality Scores to missing negative keywords, learn what to fix to stop losing money.
Complete PPC glossary with 30+ Google Ads terms explained in plain English. From Ad Rank to Wasted Spend, learn every term you need to run profitable campaigns.
B2B PPC requires different strategies than B2C. Learn how to target decision-makers, handle long sales cycles, and optimise for lead quality over quantity.
Performance Max combines all Google ad inventory into one campaign type. Learn how to set up, structure, and optimise PMax campaigns for success.
A strong negative keyword strategy can cut wasted spend by 20-30%. Learn how to build, organise, and maintain negative keyword lists effectively.
Accurate conversion tracking is the foundation of PPC success. Learn how to implement tracking correctly, avoid common mistakes, and use enhanced conversions.
Should you hire a PPC agency or build an in-house team? We break down the pros, cons, and true costs of each approach.
Your landing page is where ads become revenue. Learn the key elements of high-converting PPC landing pages and how to test for better results.