Google Ads Benchmarks 2026: CPC, CTR & Conversion Rates by Industry
Complete 2026 Google Ads benchmarks for 12 industries. See average CPC, CTR, conversion rates, and cost per lead data for Search, Display, and Shopping campaigns in the UK.
Expert PPC Management
Updated 2026 Google Ads benchmark data across 12 industries. Compare your CPC, CTR, conversion rate, and cost per lead against industry averages for Search, Display, and Shopping campaigns.
Written by
PPC Chief15+ years of Google Ads expertise. We help businesses cut wasted ad spend and turn PPC into a predictable source of qualified leads and revenue.
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