SaaS PPC That Scales Trial Signups
PPC strategies built for software companies. We understand MRR, CAC, LTV, and the metrics that matter. From trial signups to enterprise demos, we optimise for real business growth.
High CAC Is Killing Your Unit Economics
You are paying more for each trial signup but fewer are converting to paid. Your Google Ads account tracks clicks and form fills, not trial activations or MRR. Without connecting ad spend to subscription revenue, you are optimising for the wrong outcomes.
What Is SaaS PPC?
SaaS PPC is pay-per-click advertising specifically designed for software-as-a-service companies. It focuses on driving trial signups, demo requests, and free-to-paid conversions rather than one-time purchases. Campaigns are optimised around CAC (customer acquisition cost) and LTV (lifetime value), with bidding strategies that account for freemium models, free trial periods, and multi-month payback windows. Platforms include Google Ads for high-intent search and LinkedIn for targeting by role and company.
What We Do for SaaS Companies
Six capabilities that turn paid search into a scalable acquisition engine.
Trial Signup Campaigns
Search and display campaigns built to drive free trial signups from high-intent prospects. Keyword strategies that separate buyers from browsers.
Demo Request Funnels
Enterprise-grade lead gen for sales-led SaaS. Campaigns that target decision-makers searching for solutions in your category.
Competitor Keyword Targeting
Capture prospects actively comparing alternatives. Strategic conquesting with differentiated messaging that highlights your strengths.
Retargeting for Free-to-Paid
Nurture free users toward paid plans with sequenced remarketing. Trigger-based ads for trial expiry, feature limits, and upgrade moments.
Landing Page Optimisation
Conversion-focused landing pages built for SaaS. Clear value props, social proof, and friction-free signup flows that convert.
CAC & LTV Tracking
Full-funnel attribution from click to paid subscription. Track CAC, LTV, payback period, and LTV:CAC ratio to optimise for unit economics.
Results We Deliver
Average increase in qualified trial signups within 90 days
Average customer acquisition cost reduction across SaaS accounts
SaaS search campaign conversion rate vs 2.41% industry average
When SaaS PPC Makes Sense
SaaS PPC Pricing
Transparent monthly plans. See full pricing details
- Up to £3K ad spend
- Google Ads management
- Monthly reporting
- Conversion tracking setup
- Up to £15K ad spend
- Google + LinkedIn Ads
- CAC & LTV tracking
- Bi-weekly reporting
- Landing page optimisation
- £15K+ ad spend
- Full multi-channel
- Competitor conquesting
- Free-to-paid retargeting
- Weekly reporting + strategy
SaaS PPC Questions
- We attack CAC from three angles: better keyword targeting to reach higher-intent prospects, landing page optimisation to improve conversion rates, and full-funnel tracking to let Google optimise for paid signups rather than just clicks. Most SaaS accounts see 25-40% CAC reduction in the first 90 days.
- Yes. We build different campaign strategies for each model. Free trial campaigns focus on signup quality and trial-to-paid conversion. Freemium campaigns target upgrade triggers and feature-specific searches. We track both models through to paid subscription.
- We set up conversion tracking from ad click through trial signup, activation milestones, and paid conversion. This typically involves Google Ads enhanced conversions, server-side tracking, and integration with your billing system to feed subscription revenue back to campaigns.
- The industry average for SaaS search campaigns is around 2.4%. Our clients average 3.0% across search campaigns. For landing pages specifically, we target 5-8% for trial signup pages and 3-5% for demo request pages.
- Yes. Enterprise SaaS requires a different approach — demo-focused campaigns, ABM targeting, longer nurture sequences, and multi-stakeholder attribution. We integrate with your CRM to track from click to closed deal across 6-12 month sales cycles.
- Most SaaS accounts can begin scaling after 60-90 days of optimisation, once we have enough conversion data to inform bidding. The key constraint is usually conversion volume — we need at least 30-50 conversions per month per campaign to optimise effectively.
Ready to Grow Your SaaS Business?
Get a free wasted spend analysis of your SaaS campaigns. We will show you where CAC is leaking and how to fix it.