SaaS PPC That Scales Revenue
PPC strategies built for software companies. We understand MRR, CAC, LTV, and the metrics that matter. From trial signups to enterprise demos, we optimize for real business growth.
SaaS companies that optimize for trial-to-paid conversion rather than raw trial volume see 40-60% lower customer acquisition costs and significantly better unit economics.
SaaS PPC Challenges We Solve
Common problems we solve for software companies every day.
High customer acquisition costs (CAC)
Long-tail keyword strategies, competitor conquesting, and lifecycle-based bidding to reduce CAC while maintaining lead quality.
Low trial-to-paid conversion rates
Intent-based targeting, remarketing sequences, and landing page optimization focused on qualified trial signups.
Competing against well-funded competitors
Smart positioning, feature-specific campaigns, and audience segmentation to find high-value niches competitors miss.
Tracking the full customer journey
Full-funnel attribution from click to trial to paid subscription, with LTV-based optimization strategies.
SaaS PPC Services
Everything you need to acquire users and grow your SaaS business.
- Google Ads search campaigns
- Competitor conquesting campaigns
- Free trial acquisition campaigns
- Demo request lead generation
- Remarketing for trial users
- YouTube & Display for awareness
- Landing page optimization
- Full-funnel conversion tracking
SaaS Models We Work With
Optimize trial signups and conversion
Drive upgrades from free to premium
Demo requests and qualified leads
Self-serve signups at scale
The most successful SaaS advertisers we work with maintain a CAC payback period under 12 months and an LTV:CAC ratio of at least 3:1 from their paid acquisition channels.
We Speak SaaS Metrics
We optimize for the metrics that actually matter to your business.
Customer Acquisition Cost optimization
Lifetime Value based bidding strategies
Monthly Recurring Revenue growth focus
CAC payback period optimization
FAQ
SaaS PPC Questions
Common questions about Google Ads management for software companies.
- CAC reduction starts with precise targeting: long-tail keywords with clearer intent, competitor conquesting for in-market prospects, and audience layering to reach ideal customer profiles. We then optimize landing pages for trial signup conversion, implement lifecycle-based bidding (higher bids for demos vs. free trials), and use negative keywords aggressively to eliminate waste. Typical CAC reduction: 25-40% in the first 90 days.
- Freemium advertising requires tracking the full funnel: signup → activation → conversion to paid. Optimize campaigns for paid conversions, not just signups — importing offline conversion data is essential. Target keywords indicating buying intent ('best [category] software', '[competitor] alternative') over informational searches. Use remarketing to nurture free users toward upgrade, with messaging about premium features and limitations of free tiers.
- Competitor targeting is highly effective for SaaS — searchers are in-market and comparing options. Create dedicated campaigns for competitor terms with specific messaging: highlight differentiators, offer comparison content, and address common switching objections. CPCs are typically higher (2-3x brand terms) but conversion rates are strong. Ensure landing pages directly address the comparison to maximize conversion.
- Implement enhanced conversions with your subscription data: pass user identifiers (hashed email) at trial signup, then import conversion events when trials convert to paid. This enables value-based bidding on actual revenue. We typically set up multiple conversion actions: trial start (for volume), paid conversion (for optimization), and LTV-weighted conversions for high-value plan tiers. Google Ads can then optimize for customers most likely to pay.
- Beyond standard metrics, SaaS PPC requires: CAC (customer acquisition cost), CAC payback period (months to recover acquisition cost), trial-to-paid rate by traffic source, LTV:CAC ratio (target 3:1 or higher), and MRR/ARR attributed to paid acquisition. We build custom reporting dashboards connecting your subscription metrics to ad performance, enabling optimization for sustainable unit economics rather than just lead volume.
Ready to Scale Your SaaS with PPC?
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