PPC Consultant London
Work directly with a senior Google Ads consultant in London. No junior staff, no account managers — just an experienced PPC expert focused on your results.
A Senior PPC Consultant, Not a Junior Account Manager
PPC Chief provides senior-level PPC consultancy for London businesses. When you work with us, you get direct access to an experienced Google Ads specialist with 15+ years of hands-on experience and $20M+ in managed ad spend — not a graduate who joined last month.
Too many London businesses end up paying agency rates but having their campaigns managed by junior staff. The senior expert you met during the sales pitch disappears after sign-up, and your account gets handed to someone with a fraction of the experience. That doesn't happen here. The consultant you speak to is the consultant managing your campaigns.
London's advertising landscape is uniquely competitive. CPCs across many industries are 40-60% higher than the UK average, which means poorly optimised campaigns burn through budgets fast. As a specialist PPC consultant operating across the City, Canary Wharf, Shoreditch, Westminster, Camden, and all London boroughs, we bring the local market knowledge needed to compete effectively without overspending.
What a PPC Consultant Does
From initial audit to ongoing optimisation, here is what you get when you hire a PPC consultant in London.
Account Audit & Health Check
A thorough review of your existing Google Ads account to identify wasted spend, missed opportunities, and quick wins that can improve performance immediately.
PPC Strategy Development
A bespoke paid search strategy built around your business goals, London market dynamics, budget, and competitive landscape — not a one-size-fits-all template.
Campaign Build & Launch
Expert campaign setup including keyword research, ad copy, audience targeting, bid strategy, and negative keyword lists tailored to the London market.
Ongoing Optimisation
Continuous bid adjustments, search term mining, A/B testing, and performance improvements to maximise your return on ad spend month after month.
Conversion Tracking Setup
Proper tracking implementation across Google Ads, Google Analytics, and your CRM so every lead and sale is accurately attributed to the right campaign.
Monthly Reporting & Insights
Clear, jargon-free reports showing what happened, why it happened, and what we are doing next. Direct access to discuss results whenever you need.
PPC Consultant vs Agency: When a Consultant Is the Better Choice
Both consultants and agencies have their place. Here is why London businesses increasingly choose a dedicated consultant.
Direct Access to a Senior Expert
Work one-on-one with an experienced PPC specialist. No account managers, no junior staff learning on your budget — just a seasoned consultant who knows Google Ads inside out.
Better Suited for Smaller Budgets
A consultant can be more cost-effective than an agency for businesses spending under £10,000/month on ads. Lower overheads mean more of your investment goes toward results.
Faster Communication & Decisions
No layers of account management to navigate. When something needs changing, you speak directly with the person managing your campaigns — decisions happen in hours, not days.
Hands-On, Not Delegated
Your campaigns are personally managed by the consultant you hired, not handed off to a team member you have never met. The person you brief is the person doing the work.
London Market Knowledge
Deep understanding of London's competitive advertising landscape — from high CPCs in financial services to geo-targeting specific boroughs and postcodes across the capital.
Flexible Engagement
Whether you need ongoing management, a one-off audit, or strategic consultancy alongside your in-house team, a consultant adapts to how you want to work.
London Areas We Serve
PPC consultancy for businesses across every London borough, from the City to Zone 6.
Related Services
PPC Agency London
Full-service PPC agency for London businesses needing team-level support.
Google Ads Consultant
Expert Google Ads consultancy for businesses across the UK.
Free Google Ads Audit
Comprehensive account audit to identify wasted spend and quick wins.
Google Ads Management
Complete Google Ads management for businesses of all sizes.
Wasted Spend Analysis
Free analysis to uncover how much of your Google Ads budget is being wasted.
Frequently Asked Questions About PPC Consultancy in London
- A PPC consultant is typically a senior-level individual who manages your campaigns directly, offering hands-on expertise and direct communication. An agency has a team structure where your account may be managed by junior staff with oversight from senior managers. Consultants tend to suit businesses that want a personal, expert-led approach, while agencies can be better for very large accounts needing multiple specialists.
- PPC consultant rates in London typically range from £800 to £2,500 per month for ongoing management, depending on account complexity and ad spend. One-off audits and strategy sessions usually cost between £400 and £800. Unlike percentage-of-spend pricing, flat fees mean your costs stay predictable as your campaigns grow.
- A consultant is often the better choice if you have a monthly ad spend under £10,000, want direct access to the person managing your campaigns, prefer a more personal working relationship, or need strategic guidance for your in-house team. If you have a very large account requiring multiple specialists across different platforms, an agency may be more appropriate.
- Absolutely. While based in London, a PPC consultant can manage campaigns targeting any geography — from hyper-local London borough targeting to UK-wide and international campaigns. The key advantage of a London-based consultant is understanding the capital's competitive dynamics, but that expertise applies to campaigns of any geographic scope.
- Most clients see a 20-40% reduction in wasted ad spend within the first 90 days, alongside improved lead quality and lower cost per acquisition. London's high CPCs mean there is often significant waste to recover. Beyond the initial gains, ongoing optimisation typically delivers steady month-on-month improvements in conversion rates and return on ad spend.
Ready to Work with a London PPC Consultant?
Get a free Wasted Spend Analysis and see how a senior PPC consultant can improve your Google Ads performance. No obligation, no hard sell — just actionable insights.