PPC Management That Actually Delivers
Stop wasting money on clicks that don't convert. Our PPC management services turn your ad spend into a predictable source of qualified leads and revenue.
On average, our clients see a 30% reduction in wasted ad spend within the first 90 days of management. The most common causes? Irrelevant search terms, poor account structure, and missing negative keywords—problems that professional PPC management eliminates from day one.
What is PPC Management?
PPC (Pay-Per-Click) management is the ongoing process of overseeing and optimizing your paid advertising campaigns across platforms like Google Ads, Microsoft Ads, and social media. It's the difference between throwing money at ads and building a profitable advertising engine.
Effective PPC management includes keyword research, ad creation, bid management, landing page optimization, conversion tracking, and continuous testing. Without proper management, most businesses waste 20-40% of their ad budget on irrelevant clicks and poor targeting.
At PPC Chief, we take a data-driven approach to PPC management. Every decision is backed by performance data, and every pound spent is tracked to actual business outcomes—not vanity metrics like impressions or clicks.
What's Included in Our PPC Management?
Comprehensive pay-per-click management covering every aspect of your paid advertising strategy.
Google Ads Management
Full management of Search, Shopping, Display, and YouTube campaigns. We handle everything from keyword research to ad copy to bid optimization.
E-commerce PPC
Specialized shopping campaigns and product feed optimization. We maximize ROAS for Shopify, WooCommerce, and custom e-commerce platforms.
B2B Lead Generation
Generate qualified leads for complex B2B sales cycles. We target decision-makers and optimize for lead quality, not just volume.
Remarketing Campaigns
Re-engage visitors who didn't convert. Strategic remarketing across Google Display Network, YouTube, and Discovery placements.
Conversion Tracking
Proper attribution is the foundation of profitable PPC. We set up Google Analytics 4, conversion tracking, and offline conversion imports.
Landing Page Strategy
Clicks mean nothing without conversions. We analyze your landing pages and provide actionable recommendations to improve conversion rates.
How Does Our PPC Management Process Work?
A proven methodology that consistently delivers results for our clients.
Discovery & Audit
We start with a deep dive into your business, goals, and current PPC performance. Our audit reveals exactly where your budget is being wasted.
Strategy Development
Based on our findings, we create a custom 90-day roadmap. This includes campaign structure, targeting strategy, and conversion tracking setup.
Implementation
We restructure campaigns, refine targeting, write compelling ad copy, and set up proper tracking. Everything is built for measurable results.
Optimization & Reporting
Weekly optimization based on performance data. Monthly reports show exactly what's working and what's coming next. No vanity metrics.
Why Choose PPC Chief?
We're not your typical PPC agency. Here's what makes us different.
Flat Monthly Fees
No percentage of spend. You always know what you're paying regardless of budget size.
Senior Expertise Only
Your account is managed by experienced PPC professionals with 10+ years in the industry.
Transparent Reporting
Real metrics that matter. We show you cost per lead, ROAS, and actual revenue generated.
No Long-Term Lock-In
3-month initial commitment, then month-to-month. We earn your business every month.
Industries We Serve
Specialized PPC strategies for different business models and industries.
E-commerce & Retail
Shopping campaigns, product feed optimization, and ROAS-focused strategies for online stores.
B2B & Professional Services
Lead generation campaigns targeting decision-makers with complex buying journeys.
SaaS & Technology
Trial signups, demo requests, and CAC-optimized campaigns for software companies.
FAQ
Frequently Asked Questions
- Our management fees start at £1,500/month for businesses spending £3k-10k/month on ads, and £2,500/month for those spending £10k+ per month. We also offer a one-time Strategy Session for £400 that includes a comprehensive audit and 90-day roadmap. This fee is credited towards your first month if you decide to work with us.
- Full campaign management includes: keyword research and negative keyword management, ad copy creation and A/B testing, bid optimization, conversion tracking setup, landing page recommendations, weekly optimization, monthly performance reports, and a dedicated account manager. We manage Google Search, Display, Shopping, and Performance Max campaigns.
- We charge a flat monthly management fee, not a percentage of ad spend. This aligns our incentives with yours—we're focused on efficiency and results, not inflating your budget. Our fees are based on account complexity and ad spend tier, and you'll always know exactly what you're paying.
- Most clients see measurable improvements within the first 30 days as we implement quick wins like negative keyword cleanup, bid adjustments, and ad copy improvements. Significant performance gains typically emerge by months 2-3 as we gather data and optimize campaigns more deeply. We'll set realistic expectations during your Strategy Session.
- We specialize in e-commerce, B2B lead generation, SaaS, professional services, and non-profit organizations. Our experience spans 15+ years and $20M+ in managed ad spend across these sectors. If you're spending at least £3,000/month on Google Ads and want to improve your ROI, we can likely help.
- No. We work on a month-to-month basis after an initial 3-month commitment. The initial period allows enough time to properly optimize your campaigns and demonstrate results. After that, you can cancel with 30 days notice. We earn your business every month.
- It's a quick assessment of your Google Ads account to identify obvious areas of wasted spend—things like broad match keywords eating budget, missing negative keywords, or poor quality scores. We'll show you exactly where you're losing money and what can be improved. It takes about 15 minutes of your time and there's no obligation.
- Yes, we need manager access to optimize your campaigns effectively. You retain full ownership and admin access to your account at all times. If we part ways, we simply remove our access—your account, data, and campaigns remain entirely yours.
- You'll get a dedicated account manager available via email and Slack. We provide weekly optimization summaries and detailed monthly performance reports. Growth and Scale clients also get regular strategy calls. We believe in transparent communication—you'll always know what we're doing and why.
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