Simple, Transparent Pricing
Flat monthly fees based on your ad spend tier. No percentage of spend, no hidden costs, no surprises. You always know what you're paying.
How much does PPC management cost?
Professional PPC management typically costs £1,500-£4,000/month as a flat fee, or 10-20% of ad spend. At PPC Chief, we charge flat monthly fees starting from £1,500/month—no percentage of spend, no hidden costs. This includes full campaign management, weekly optimisation, conversion tracking, and a dedicated account manager.
Pricing
Transparent pricing, no surprises
Flat monthly fees based on your ad spend tier. No percentage of spend, no hidden costs.
Strategy Session
Comprehensive PPC audit and 90-day roadmap
£600
£400
one-time
- Complete account structure review
- Landing page analysis
- Competitor ad intelligence
- Attribution & tracking audit
- 90-day optimization roadmap
- Recorded Loom walkthrough
- Credited upon signing
Credited towards your first month
Growth
For businesses spending £3k-10k/month on ads
£2000
£1500
/month
- Full campaign management
- Weekly optimization
- Conversion tracking setup
- Monthly performance reports
- Dedicated account manager
- Slack/email support
3-month minimum commitment
Scale
For businesses spending £10k+/month on ads
£3500
£2500
/month
- Everything in Growth
- Multi-platform management
- Landing page recommendations
- Bi-weekly strategy calls
- Custom reporting dashboard
- Priority support
3-month minimum commitment
All plans include conversion tracking setup, weekly optimization, and dedicated account management.
Ad spend is billed directly to your Google Ads account—we never touch your budget.
We charge flat monthly fees instead of a percentage of ad spend because it aligns our incentives with yours — we focus on efficiency and results, not inflating your budget.
Compare Plans
| Feature | Strategy Session | Growth | Scale |
|---|---|---|---|
| Full campaign management | |||
| Account audit & review | |||
| Weekly optimization | |||
| Conversion tracking setup | Analysis only | ||
| Monthly reporting | |||
| Dedicated account manager | |||
| Multi-platform management | |||
| Bi-weekly strategy calls | |||
| Landing page recommendations | Basic | ||
| Custom reporting dashboard |
Important Notes
What's NOT included in our fees
- •Ad spend (billed directly to your Google Ads account)
- •Landing page design or development
- •Creative production (video, images)
- •Third-party tools (if required)
Commitment & Billing
- •3-month initial commitment for management plans
- •Month-to-month after initial period
- •30-day cancellation notice
- •Strategy Session fee credited on signup
Trusted by Growing Businesses
"Within 3 months, our cost per lead dropped by 42% while lead volume increased. The team's expertise in B2B lead gen is exceptional."
FAQ
Frequently Asked Questions
- Our management fees start at £1,500/month for businesses spending £3k-10k/month on ads, and £2,500/month for those spending £10k+ per month. We also offer a one-time Strategy Session for £400 that includes a comprehensive audit and 90-day roadmap. This fee is credited towards your first month if you decide to work with us.
- Full campaign management includes: keyword research and negative keyword management, ad copy creation and A/B testing, bid optimization, conversion tracking setup, landing page recommendations, weekly optimization, monthly performance reports, and a dedicated account manager. We manage Google Search, Display, Shopping, and Performance Max campaigns.
- We charge a flat monthly management fee, not a percentage of ad spend. This aligns our incentives with yours—we're focused on efficiency and results, not inflating your budget. Our fees are based on account complexity and ad spend tier, and you'll always know exactly what you're paying.
- Most clients see measurable improvements within the first 30 days as we implement quick wins like negative keyword cleanup, bid adjustments, and ad copy improvements. Significant performance gains typically emerge by months 2-3 as we gather data and optimize campaigns more deeply. We'll set realistic expectations during your Strategy Session.
- We specialize in e-commerce, B2B lead generation, SaaS, professional services, and non-profit organizations. Our experience spans 15+ years and $20M+ in managed ad spend across these sectors. If you're spending at least £3,000/month on Google Ads and want to improve your ROI, we can likely help.
- No. We work on a month-to-month basis after an initial 3-month commitment. The initial period allows enough time to properly optimize your campaigns and demonstrate results. After that, you can cancel with 30 days notice. We earn your business every month.
- It's a quick assessment of your Google Ads account to identify obvious areas of wasted spend—things like broad match keywords eating budget, missing negative keywords, or poor quality scores. We'll show you exactly where you're losing money and what can be improved. It takes about 15 minutes of your time and there's no obligation.
- Yes, we need manager access to optimize your campaigns effectively. You retain full ownership and admin access to your account at all times. If we part ways, we simply remove our access—your account, data, and campaigns remain entirely yours.
- You'll get a dedicated account manager available via email and Slack. We provide weekly optimization summaries and detailed monthly performance reports. Growth and Scale clients also get regular strategy calls. We believe in transparent communication—you'll always know what we're doing and why.
Not sure which plan is right for you?
Start with a free Wasted Spend Analysis. We'll review your account and recommend the best path forward—no obligation.