2026 Industry Data
Google Ads Cost Calculator
How much does Google Ads cost for your industry? Explore average CPC, cost per lead, and ROI benchmarks across 22 industries.
$5.26
Avg. CPC
6.7%
Avg. CTR
7.5%
Avg. CVR
$70.11
Avg. CPL
Cost Calculator by Industry
Animals & Pets
mediumAvg. CPC
$3.97
Cost/Lead
$31.82
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Apparel, Fashion & Jewelry
highAvg. CPC
$4.31
Cost/Lead
$101.49
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Arts & Entertainment
lowAvg. CPC
$1.6
Cost/Lead
$30.27
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Attorneys & Legal Services
highAvg. CPC
$8.58
Cost/Lead
$131.63
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Automotive - Sales
highAvg. CPC
$2.41
Cost/Lead
$38.86
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Automotive - Repair & Service
mediumAvg. CPC
$3.9
Cost/Lead
$28.5
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Beauty & Personal Care
highAvg. CPC
$5.7
Cost/Lead
$60.34
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Business Services
highAvg. CPC
$5.58
Cost/Lead
$103.54
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Career & Employment
highAvg. CPC
$5.16
Cost/Lead
$62.8
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Dentists & Dental Services
highAvg. CPC
$7.85
Cost/Lead
$83.93
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Education & Instruction
highAvg. CPC
$6.23
Cost/Lead
$90.02
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Finance & Insurance
highAvg. CPC
$3.46
Cost/Lead
$83.93
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Furniture
mediumAvg. CPC
$3.86
Cost/Lead
$121.51
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Health & Fitness
highAvg. CPC
$5
Cost/Lead
$62.8
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Home & Home Improvement
highAvg. CPC
$7.85
Cost/Lead
$90.92
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Industrial & Commercial
mediumAvg. CPC
$5.7
Cost/Lead
$85.63
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Personal Services
mediumAvg. CPC
$5.81
Cost/Lead
$53.52
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Physicians & Surgeons
highAvg. CPC
$5
Cost/Lead
$56.83
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Real Estate
highAvg. CPC
$2.53
Cost/Lead
$100.48
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Restaurants & Food
mediumAvg. CPC
$2.05
Cost/Lead
$30.27
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Shopping, Collectibles & Gifts
highAvg. CPC
$3.49
Cost/Lead
$47.94
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Sports & Recreation
mediumAvg. CPC
$2.64
Cost/Lead
$47.47
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Travel & Hospitality
highAvg. CPC
$2.12
Cost/Lead
$73.7
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Most Expensive Industries (by CPC)
Most Affordable Industries (by CPC)
How Google Ads Costs Work
Google Ads uses an auction-based pricing model where you bid on keywords relevant to your business. Your actual cost per click (CPC) depends on several factors:
- Competition — More advertisers bidding on a keyword means higher costs
- Quality Score — Better ads and landing pages can reduce your CPC by up to 50%
- Industry — High-value industries (legal, finance) have higher CPCs due to customer lifetime value
- Location — Major metros like NYC or London cost 30-60% more than rural areas
The benchmarks on this page represent 2026 industry averages across Google Search campaigns. Your actual costs may vary based on your specific targeting, ad quality, and competition level.
Get Your Personalized Cost Estimate
Our team will analyze your specific industry, location, and goals to provide accurate cost projections and identify where you can save.