Health & Fitness Google Ads Cost Calculator
Estimate your health & fitness advertising costs, expected clicks, and leads based on 2025 industry benchmarks.
Health & Fitness Cost Calculator
Estimate your Google Ads costs and expected results
Estimated Results
Recommended Budget
For health & fitness, we recommend:
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Get Free AnalysisHealth & Fitness Costs by Campaign Type
| Campaign Type | Avg. CPC | Avg. CTR | Avg. CVR | Best For |
|---|---|---|---|---|
Search Text ads on Google Search results | $2.69 | 3.2% | 3.8% | High-intent leads, immediate demand |
Shopping Product ads for e-commerce | $0.66 | 0.9% | 1.9% | E-commerce, product sales |
Display Banner ads across the web | $0.63 | 0.5% | 0.8% | Brand awareness, remarketing |
Performance Max AI-driven cross-channel campaigns | $1.85 | 2.1% | 2.3% | Automated multi-channel reach |
Video (YouTube) Video ads on YouTube | $0.1 | 0.7% | 1.0% | Brand building, consideration |
*Industry-specific costs may vary. Health & Fitness campaigns typically see high competition which affects actual CPC.
Health & Fitness Costs by Location
Google Ads costs vary significantly by geographic location. See how health & fitness CPC and CPL change in major markets.
New York
Los Angeles
Chicago
London
San Francisco
Boston
Miami
Seattle
Manchester
Birmingham
Edinburgh
Factors Affecting Health & Fitness Google Ads Costs
Geographic Location
CPCs in major metros like NYC or London can be 30-60% higher than rural areas. Target locations strategically based on customer value.
Competition Level
Health & Fitness has high competition. More competitors bidding on keywords drives up CPC. Focus on long-tail keywords for efficiency.
Quality Score
Google rewards relevant ads with lower CPCs. Well-optimized campaigns can achieve 20-40% lower costs than the industry average.
Time of Day
Peak business hours often have higher CPCs. Ad scheduling can help you bid more during high-converting times and less during off-peak.
Device Targeting
Mobile vs desktop CPCs vary by industry. Health & Fitness often sees different conversion rates by device—optimize bids accordingly.
Seasonality
Many industries see seasonal CPC fluctuations. Q4 often has higher costs due to holiday advertising competition.
Is Google Ads Worth It for Health & Fitness?
With an average ROAS of 4.5x, health & fitness Google Ads campaigns typically generate $4.5 in revenue for every $1 spent on advertising. This makes it a strong investmentfor most businesses in this space.
The key metrics to consider:
- Cost Per Lead: $63 — Compare this to your average customer lifetime value
- Conversion Rate: 6.8% — Below the overall average of 7.5%
- Waste Rate: 25% — Typical campaigns waste this much on poor targeting
Health & Fitness has a relatively low waste rate compared to other industries, making it a more straightforward channel to manage profitably.
Tips to Reduce Health & Fitness Google Ads Costs
Use seasonal bid adjustments for January surge
Implement trial-to-member conversion tracking
Create location-specific campaigns
Target fitness interest audiences
Health & Fitness Google Ads Cost FAQ
- The average cost per click (CPC) for health & fitness is $5.00, with an average cost per lead of $63. However, actual costs vary significantly based on your location, competition level, and campaign optimization. Use our calculator above to estimate costs for your specific budget.
- The industry average cost per lead for health & fitness is $63. However, what's "good" depends on your customer lifetime value. If your average customer is worth $628 or more, then the average CPL represents a strong ROI. Well-optimized campaigns can achieve CPLs 20-30% below the industry average.
- For health & fitness, we recommend starting with a minimum budget of $1256-$3140 per month to generate meaningful data and at least 20-50 leads. This allows you to test keywords, refine targeting, and optimize for better results. Smaller budgets often lack the data needed for effective optimization.
- Health & Fitness Google Ads costs are below the overall average CPC of $5.26. This industry benefits from lower competition or broader keyword options compared to more competitive verticals. The key is focusing on conversion rate optimization to maximize ROI regardless of CPC.
- Yes, but with realistic expectations. With a $1,000/month budget and the average health & fitness CPC of $5.00, you'd get approximately 200 clicks and potentially 14 leads. Start with highly targeted keywords, tight geographic targeting, and focus on conversion optimization to make small budgets work harder.
More Health & Fitness Google Ads Resources
Cost Calculator
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Is It Worth It?
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