Benchmarks/Health & Fitness

2026 DataUpdated February 18, 2026High Competition

Health & Fitness Google Ads Benchmarks

Google Ads benchmarks for gyms, fitness studios, health supplements, and wellness services.

Avg. CPC

-5% vs avg

7.2%

Avg. CTR

+8% vs avg

6.8%

Avg. CVR

-10% vs avg

$62.8

Avg. CPL

-10% vs avg

What are Health & Fitness Google Ads benchmarks in 2026?

Health & Fitness benchmarks currently average $5 CPC, 7.2% CTR, 6.8% conversion rate, and $62.8 cost per lead. Use these values as your baseline before setting bid targets and growth budgets.

How Health & Fitness Compares to All Industries

Cost Per Click (CPC)$5

$0Avg: $5.26$10.52

Click-Through Rate (CTR)7.2%

0%Avg: 6.7%13.3%

Conversion Rate (CVR)6.8%

0%Avg: 7.5%15.0%

Cost Per Lead (CPL)$62.8

$0Avg: $70.11$140.22

Common Issues in Health & Fitness Google Ads

New Year resolution spike management

Free trial vs paid membership tracking

Location radius optimization

Class type vs general gym searches

Optimization Tips for Health & Fitness

Use seasonal bid adjustments for January surge

Implement trial-to-member conversion tracking

Create location-specific campaigns

Target fitness interest audiences

Popular Keywords in Health & Fitness

gym near mepersonal traineryoga classesweight loss programsprotein supplements

These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.

Quick Stats

Est. ROAS: 4.5x
Waste Rate: 25%
Search Volume: high
Competition: high

How Do You Compare?

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Related Industries

Education & Instruction

CPC: $6.23 | CTR: 5.7%

Finance & Insurance

CPC: $3.46 | CTR: 8.3%

Furniture

CPC: $3.86 | CTR: 6.1%

Home & Home Improvement

CPC: $7.85 | CTR: 6.4%

Quick Answers About Health & Fitness Benchmarks

What is a good CPC for health & fitness Google Ads?

Current benchmark CPC for health & fitness is $5. Campaigns below this level usually indicate strong quality score and tighter keyword intent targeting.

What conversion rate should health & fitness advertisers target?

The 2026 benchmark conversion rate is 6.8% for health & fitness. Use this as a baseline and improve landing-page relevance to move above average.

Is health & fitness Google Ads competitive?

Health & Fitness is currently a high competition vertical. Auction pressure in this category directly impacts CPC and cost per lead, so negative keywords and segmentation matter more.

Calculate Your Health & Fitness Google Ads Costs

Estimate CPC ($5), monthly budget, and cost per lead by location