2025 DataHigh Competition
Health & Fitness Google Ads Benchmarks
Google Ads benchmarks for gyms, fitness studios, health supplements, and wellness services.
$5
Avg. CPC
-5% vs avg
7.2%
Avg. CTR
+8% vs avg
6.8%
Avg. CVR
-10% vs avg
$62.8
Avg. CPL
-10% vs avg
How Health & Fitness Compares to All Industries
Cost Per Click (CPC)$5
$0Avg: $5.26$10.52
Click-Through Rate (CTR)7.2%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)6.8%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$62.8
$0Avg: $70.11$140.22
Common Issues in Health & Fitness Google Ads
New Year resolution spike management
Free trial vs paid membership tracking
Location radius optimization
Class type vs general gym searches
Optimization Tips for Health & Fitness
Use seasonal bid adjustments for January surge
Implement trial-to-member conversion tracking
Create location-specific campaigns
Target fitness interest audiences
Popular Keywords in Health & Fitness
gym near mepersonal traineryoga classesweight loss programsprotein supplements
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 4.5x
- Waste Rate
- 25%
- Search Volume
- high
- Competition
- high
How Do You Compare?
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Benchmarks
Compare CPC, CTR, CVR to industry averages
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