2025 DataHigh Competition
Education & Instruction Google Ads Benchmarks
Google Ads benchmarks for schools, universities, online courses, tutoring, and educational services.
$6.23
Avg. CPC
+18% vs avg
5.7%
Avg. CTR
-14% vs avg
11.4%
Avg. CVR
+51% vs avg
$90.02
Avg. CPL
+28% vs avg
How Education & Instruction Compares to All Industries
Cost Per Click (CPC)$6.23
$0Avg: $5.26$10.52
Click-Through Rate (CTR)5.7%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)11.4%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$90.02
$0Avg: $70.11$140.22
Common Issues in Education & Instruction Google Ads
Enrollment cycle timing misalignment
Course vs institution search mixing
Age group targeting gaps
Free resource seekers vs paying students
Optimization Tips for Education & Instruction
Align campaigns with enrollment deadlines
Use lead form extensions for quick inquiries
Segment by degree level and program type
Implement application started tracking
Popular Keywords in Education & Instruction
online coursesMBA programscoding bootcamptutoring servicestrade schools
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 4.5x
- Waste Rate
- 28%
- Search Volume
- high
- Competition
- high
How Do You Compare?
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Benchmarks
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