Google Ads Tools & Calculators
Free tools to help you audit, plan, and optimize your PPC campaigns. Get instant insights without signing up.
Most Popular
ROI Calculator
PopularCalculate your potential return on investment from Google Ads based on your industry benchmarks.
Reality Gap Calculator
PopularSee the gap between what your ad spend returns today and what the same budget should return when it's qualified and tracked.
Waste Calculator
PopularEstimate how much of your ad spend is being wasted and calculate potential savings.
Negative Keyword Generator
PopularGenerate a tailored negative keyword list by industry and business model. Copy or export for Google Ads Editor.
Google Ads Grader
PopularGet a health score for your Google Ads account based on structure, keywords, ads, and settings.
All Tools
Industry Benchmarks
Look up average CPC, CTR, conversion rates, and more for your industry.
ResearchPPC Budget Calculator
Calculate your Google Ads budget based on your goals, industry, and target market.
CalculatorsGoogle Ad Grant Utilisation Diagnostic
Estimate month-end Grant utilisation and identify the first policy, measurement or demand constraint to investigate.
AssessmentsAgency Scorecard
Rate your current PPC agency and find out if you're getting good value.
AssessmentsPPC vs SEO Calculator
Compare the ROI of PPC advertising versus SEO investment over different time periods.
CalculatorsDIY vs Agency Quiz
Find out whether you should manage Google Ads yourself or hire an agency.
AssessmentsLanding Page Analyzer
Score your PPC landing page against conversion best practices and get improvement tips.
AssessmentsCompetitor Ad Spy
Analyze competitor PPC ads and find opportunities to outperform them.
ResearchNeed Help With Your Google Ads?
Our tools give you insights, but expert guidance delivers results. Book a free consultation to discuss your PPC strategy.