White Label PPC Management
Stop turning away PPC work because you are at capacity. PPC Chief provides invisible, expert Google Ads management so you can scale your agency without hiring, training, or managing PPC specialists.
100% confidential. Your clients see your brand, your reports, your expertise. We stay invisible.
Most agencies lose PPC clients for the same reason.
You win the client with a great pitch. Then you realise you do not have the capacity, the expertise, or the time to manage their Google Ads properly. Optimisation slips. Reports get delayed. The client starts asking questions you cannot answer.
Or you outsource to a freelancer who misses deadlines, breaks tracking, and eventually contacts your client directly.
A white label PPC partner fixes this. You keep the relationship, the margin, and the credit. We do the work.
What is white label PPC management?
White label PPC management is when a specialist PPC agency manages Google Ads campaigns on behalf of another agency, under that agency's brand. The end client never knows a third party is involved. Reports, communication, and strategy all carry the reselling agency's branding. This allows agencies to offer PPC services without hiring in-house specialists, scale capacity during busy periods, and access senior expertise at wholesale rates.
What We Manage Under Your Brand
Full Google Ads management delivered invisibly. Your clients see your team, your expertise, your results.
Google Search Ads
Keyword research, ad copy, bid strategy, negative keyword management, and search term reviews. We manage the full campaign lifecycle under your brand.
Google Shopping & PMax
Product feed optimisation, campaign structure, bid management, and asset group testing for your e-commerce clients.
Display & Remarketing
Audience targeting, creative recommendations, placement management, and retargeting campaigns to recapture lost visitors.
Conversion Tracking
GTM setup, GA4 configuration, offline conversion imports, and tag auditing. We fix the tracking your clients’ previous agency broke.
Unbranded Reporting
White-labelled monthly reports with your logo, colours, and contact details. Delivered to you for review or direct to your clients.
Sales & Pitch Support
Audit and proposal generation for your prospects. We build the pitch deck; you close the deal. Fully unbranded.
What your agency gets for each client.
Every white label client includes:
Results our partners deliver to their clients
Professional services client managed through a London agency partner. CPL dropped from £85 to £47 within 6 weeks.
Our agency partners retain 95% of their white label clients year over year, with average client lifetime exceeding 18 months.
Partners typically triple their PPC client capacity without adding headcount or fixed overhead costs.
Built for agencies that want to grow
White label PPC is especially useful when:
- You offer SEO, social, or web design but clients keep asking for PPC
- You have PPC clients but not enough specialists to manage them well
- You want to scale past 10 clients without adding headcount
- Your current outsourced PPC partner is unreliable
- You need help winning PPC pitches with audits and proposals
- You want senior-level PPC talent at wholesale rates
How the Partnership Works
Partner Call
We discuss your agency, capacity needs, client types, and pricing model. Completely confidential.
Client Handover
Share Google Ads access. We set up a dedicated Slack channel and deliver an initial audit within 48 hours.
Strategy Review
We present findings and a recommended plan for your approval before making any changes.
Ongoing Management
Weekly optimisation, monthly reports under your brand, and quarterly strategy reviews with your team.
The Economics
How your margin works per client
White Label vs Hiring vs Freelancer
| Factor | White Label (PPC Chief) | Hire In-House | Freelancer |
|---|---|---|---|
| Monthly cost per client | From £750 | £3,000-5,000 (salary split) | £500-1,500 |
| Scale capacity | Instantly | Months (hiring) | Limited |
| Experience level | 15+ years, 200+ accounts | Varies | Varies |
| Branded reporting | Your brand, fully customised | Your brand | Often generic |
| Client confidentiality | 100% guaranteed | N/A | Risk of poaching |
| Fixed overhead | None — pay per client | Salary + benefits + tools | None |
Problems we solve for agency partners
White Label PPC — Frequently Asked Questions
- White label PPC means we manage Google Ads campaigns on behalf of your agency, under your brand. Your clients see your reporting, your communication, your brand — we are invisible. You set pricing and client relationships; we handle strategy, execution, and optimisation.
- Our wholesale rates start at £750 per client per month. You set your own client pricing — most partners charge £1,500-£2,500 per client, keeping 50-100% margin. No minimums on number of accounts. Volume discounts available for agencies with 5+ active clients.
- Yes. We never contact your clients directly unless you ask us to join a call as a member of your team. Reports carry your branding. Emails come from your domain or are sent to you first. There is no mention of PPC Chief anywhere your clients can see.
- White-labelled monthly reports with your logo, colours, and contact details. Customisable metrics and KPIs. Raw data exports for your own dashboards. Executive summaries for client presentations. Reports can go directly to your clients or to you for review first. We also provide internal partner reports showing all your accounts.
- You share the client’s Google Ads access, goals, and any context. We set up a dedicated Slack channel, run an initial audit within 48 hours, and present a strategy plan for your review before making any changes. You stay in control at every step.
- The client relationship is yours. If a client churns, you stop paying for that account. No penalties, no lock-in per client. We want to help you retain clients, not trap you in contracts.
- Yes. We generate audits and proposals for your prospects — fully unbranded. You present the findings as your own. Many of our partners use this to win clients they previously couldn’t serve, then hand the management to us.
- Typically 48-72 hours from receiving Google Ads access to initial audit delivery. Full campaign management begins within one week of onboarding. If you have urgent client needs, we can fast-track.
Ready to scale your agency?
Book a confidential partner call. We will discuss your agency, your clients, and how white label PPC can add revenue without adding headcount.