Pinterest Ads Management: Reach High-Intent Shoppers
85% of Pinterest users plan purchases on the platform. We build and manage Pinterest campaigns that put your products in front of shoppers at the moment they're deciding what to buy.
Most E-Commerce Brands Overlook Pinterest -- Their Competitors Don't
Pinterest has 500 million monthly active users, and 85% of them use the platform to plan purchases. Unlike Facebook or Instagram, where users scroll past content, Pinterest users are actively searching for products and ideas.
Most e-commerce brands pour all their ad budget into Google and Meta, ignoring a platform where purchase intent is built into the user experience. The brands that do advertise on Pinterest often treat it like Instagram -- wrong formats, wrong targeting, wrong measurement.
At PPC Chief, we build Pinterest campaigns around search intent and visual discovery. Every campaign is structured to drive measurable revenue -- not just saves and impressions.
What Are Pinterest Ads?
Pinterest Ads appear as Promoted Pins in search results, home feeds, and related Pins. Pinterest users are planners -- 85% use Pinterest to plan purchases. Unlike social media browsing, Pinterest intent is closer to search intent. Best for e-commerce, home and garden, fashion, food, wedding, and lifestyle brands.
What Our Pinterest Ads Management Includes
End-to-end management of your Pinterest advertising, from creative strategy through to revenue reporting.
Promoted Pin Campaigns
Standard and video Promoted Pins placed in search results and home feeds -- reaching users as they actively plan purchases and projects.
Pinterest Shopping Ads
Product-level ads pulled from your catalogue feed. Show real prices, availability, and product images to high-intent shoppers.
Keyword & Interest Targeting
Search keyword targeting combined with interest and audience segments. Pinterest search intent is closer to Google than social media.
Creative Pin Design Strategy
Data-informed creative direction for pin formats, aspect ratios, text overlays, and CTAs that drive saves and clicks.
Conversion Tracking & Pinterest Tag
Full Pinterest Tag implementation with event tracking for page visits, add to cart, checkout, and custom conversions.
Catalogue & Product Feed Management
Product feed setup, optimisation, and ongoing management to keep your Pinterest Shopping catalogue accurate and performing.
Results Our Clients See
Average return on ad spend across e-commerce Pinterest campaigns with optimised product feeds.
Lower cost per acquisition than Meta Ads for home, garden, fashion, and lifestyle verticals.
Pinterest users come to the platform with purchase intent -- making them significantly more valuable than passive social browsers.
When to Use Pinterest Ads
Selling e-commerce products in visual categories like home, fashion, or food
Targeting shoppers in the planning phase before they choose a brand
Promoting seasonal products where visual discovery drives purchase decisions
Building a long-tail traffic source -- Pins continue driving clicks for months
Reaching a predominantly female audience with high household purchase influence
Diversifying beyond Meta and Google for e-commerce customer acquisition
How It Works
A proven four-step process from catalogue audit to revenue growth.
Account & Catalogue Audit
We audit your Pinterest presence, product feed, and competitive landscape to build a strategy aligned with your revenue goals and product catalogue.
Campaign Build & Creative
Pin design strategy, keyword research, audience segmentation, and campaign structure built for your specific product categories and target customers.
Launch & Optimise
Campaigns go live with A/B testing across pin creatives, keywords, and audiences. We optimise weekly based on ROAS and cost per acquisition.
Report & Scale
Transparent reporting on impressions, saves, clicks, and revenue. Winning products and creatives are scaled; underperformers are paused.
Pinterest Ads Management Pricing
Flat monthly fees. No percentage of ad spend. No hidden costs.
Starter
For businesses testing Pinterest advertising
- --1 campaign type
- --Up to £5k/month ad spend
- --Monthly reporting
- --Keyword & interest targeting
- --Pinterest Tag setup
Growth
For e-commerce brands scaling on Pinterest
- --Multiple campaign types
- --Up to £25k/month ad spend
- --Fortnightly reporting
- --Shopping Ads & catalogue management
- --Creative strategy & pin design
- --Full conversion tracking
Enterprise
For large catalogues requiring full-service management
- --All Pinterest ad formats
- --£25k+ monthly ad spend
- --Weekly reporting & calls
- --Full catalogue feed management
- --Dynamic retargeting campaigns
- --Cross-platform attribution
- --Dedicated account manager
Pinterest Ads Management -- Frequently Asked Questions
- Pinterest ads typically cost £0.10-£1.50 per click, depending on your industry, targeting, and competition. CPMs range from £2-£8. Pinterest is often cheaper than Meta for e-commerce verticals like home, fashion, and food due to lower advertiser competition.
- E-commerce brands in visual categories perform best: home and garden, fashion, food and drink, beauty, wedding, DIY, and lifestyle. B2C products where the purchase decision is influenced by visual inspiration see the strongest results.
- Pinterest users have purchase intent -- 85% use Pinterest to plan purchases. On Meta, users are browsing socially. Pinterest Pins also have a longer lifespan; a Pin can drive traffic for months, while Meta ad engagement drops within days. Pinterest search targeting works more like Google than social.
- A catalogue is required for Shopping Ads but not for Promoted Pins. We recommend setting up a product feed if you have an e-commerce store, as Shopping Ads typically deliver the strongest ROAS. We handle the full feed setup and optimisation.
- Initial traffic and engagement data is visible within the first week. Meaningful conversion data typically emerges after 2-3 weeks as the algorithm optimises delivery. Pinterest campaigns often improve over time as Pins accumulate saves and organic distribution.
- Yes, and they should. Pinterest captures users in the discovery and planning phase, while Google Shopping captures users ready to buy. Running both creates a full-funnel approach. We use the same product feed for both platforms to minimise setup overhead.
Ready to Reach Shoppers Where They Plan Purchases?
Get a free audit of your Pinterest advertising strategy. See where your budget is being wasted and how we can turn visual discovery into measurable e-commerce revenue.