Pinterest Ads Management: Reach High-Intent Shoppers
85% of Pinterest users plan purchases on the platform. We build and manage Pinterest campaigns that put your products in front of shoppers at the moment they're deciding what to buy.
Most E-Commerce Brands Overlook Pinterest -- Their Competitors Don't
Pinterest has 500 million monthly active users, and 85% of them use the platform to plan purchases. Unlike Facebook or Instagram, where users scroll past content, Pinterest users are actively searching for products and ideas.
Most e-commerce brands pour all their ad budget into Google and Meta, ignoring a platform where purchase intent is built into the user experience. The brands that do advertise on Pinterest often treat it like Instagram -- wrong formats, wrong targeting, wrong measurement.
At PPC Chief, we build Pinterest campaigns around search intent and visual discovery. Every campaign is structured to drive measurable revenue -- not just saves and impressions.
What Are Pinterest Ads?
Pinterest Ads appear as Promoted Pins in search results, home feeds, and related Pins. Pinterest users are planners -- 85% use Pinterest to plan purchases. Unlike social media browsing, Pinterest intent is closer to search intent. Best for e-commerce, home and garden, fashion, food, wedding, and lifestyle brands.
What Our Pinterest Ads Management Includes
End-to-end management of your Pinterest advertising, from creative strategy through to revenue reporting.
Promoted Pin Campaigns
Standard and video Promoted Pins placed in search results and home feeds -- reaching users as they actively plan purchases and projects.
Pinterest Shopping Ads
Product-level ads pulled from your catalogue feed. Show real prices, availability, and product images to high-intent shoppers.
Keyword & Interest Targeting
Search keyword targeting combined with interest and audience segments. Pinterest search intent is closer to Google than social media.
Creative Pin Design Strategy
Data-informed creative direction for pin formats, aspect ratios, text overlays, and CTAs that drive saves and clicks.
Conversion Tracking & Pinterest Tag
Full Pinterest Tag implementation with event tracking for page visits, add to cart, checkout, and custom conversions.
Catalogue & Product Feed Management
Product feed setup, optimisation, and ongoing management to keep your Pinterest Shopping catalogue accurate and performing.
Results Our Clients See
Average return on ad spend across e-commerce Pinterest campaigns with optimised product feeds.
Lower cost per acquisition than Meta Ads for home, garden, fashion, and lifestyle verticals.
Pinterest users come to the platform with purchase intent -- making them significantly more valuable than passive social browsers.
When to Use Pinterest Ads
Selling e-commerce products in visual categories like home, fashion, or food
Targeting shoppers in the planning phase before they choose a brand
Promoting seasonal products where visual discovery drives purchase decisions
Building a long-tail traffic source -- Pins continue driving clicks for months
Reaching a predominantly female audience with high household purchase influence
Diversifying beyond Meta and Google for e-commerce customer acquisition
How It Works
A proven four-step process from catalogue audit to revenue growth.
Account & Catalogue Audit
We audit your Pinterest presence, product feed, and competitive landscape to build a strategy aligned with your revenue goals and product catalogue.
Campaign Build & Creative
Pin design strategy, keyword research, audience segmentation, and campaign structure built for your specific product categories and target customers.
Launch & Optimise
Campaigns go live with A/B testing across pin creatives, keywords, and audiences. We optimise weekly based on ROAS and cost per acquisition.
Report & Scale
Transparent reporting on impressions, saves, clicks, and revenue. Winning products and creatives are scaled; underperformers are paused.
Pinterest Ads Management Pricing
Flat monthly fees. No percentage of ad spend. No hidden costs.
Starter
For businesses testing Pinterest advertising
- --1 campaign type
- --Up to £5k/month ad spend
- --Monthly reporting
- --Keyword & interest targeting
- --Pinterest Tag setup
Growth
For e-commerce brands scaling on Pinterest
- --Multiple campaign types
- --Up to £25k/month ad spend
- --Fortnightly reporting
- --Shopping Ads & catalogue management
- --Creative strategy & pin design
- --Full conversion tracking
Enterprise
For large catalogues requiring full-service management
- --All Pinterest ad formats
- --£25k+ monthly ad spend
- --Weekly reporting & calls
- --Full catalogue feed management
- --Dynamic retargeting campaigns
- --Cross-platform attribution
- --Dedicated account manager
Pinterest Ads Management -- Frequently Asked Questions
- Pinterest ads typically cost £0.10-£1.50 per click, depending on your industry, targeting, and competition. CPMs range from £2-£8. Pinterest is often cheaper than Meta for e-commerce verticals like home, fashion, and food due to lower advertiser competition.
- E-commerce brands in visual categories perform best: home and garden, fashion, food and drink, beauty, wedding, DIY, and lifestyle. B2C products where the purchase decision is influenced by visual inspiration see the strongest results.
- Pinterest users have purchase intent -- 85% use Pinterest to plan purchases. On Meta, users are browsing socially. Pinterest Pins also have a longer lifespan; a Pin can drive traffic for months, while Meta ad engagement drops within days. Pinterest search targeting works more like Google than social.
- A catalogue is required for Shopping Ads but not for Promoted Pins. We recommend setting up a product feed if you have an e-commerce store, as Shopping Ads typically deliver the strongest ROAS. We handle the full feed setup and optimisation.
- Initial traffic and engagement data is visible within the first week. Meaningful conversion data typically emerges after 2-3 weeks as the algorithm optimises delivery. Pinterest campaigns often improve over time as Pins accumulate saves and organic distribution.
- Yes, and they should. Pinterest captures users in the discovery and planning phase, while Google Shopping captures users ready to buy. Running both creates a full-funnel approach. We use the same product feed for both platforms to minimise setup overhead.
Ready to Reach Shoppers Where They Plan Purchases?
Get a free audit of your Pinterest advertising strategy. See where your budget is being wasted and how we can turn visual discovery into measurable e-commerce revenue.
What we have learned running Pinterest campaigns
Pinterest reaches high-intent shoppers in planning mode, but it rewards native, useful creative rather than repurposed display banners. The accounts we take over most often run ads that look like ads and measure on clicks alone. We build creative that fits the platform, lean on shopping and conversion campaigns, and track downstream sales rather than saves and clicks.