PPC Consultant: Senior Expertise, No Agency Bloat
No account managers. No junior staff. No agency bloat. PPC Chief gives you direct access to experienced Google Ads consultants who manage your campaigns personally.
PPC Consultant vs PPC Agency
A PPC consultant gives you direct access to the person managing your account. At an agency, your campaigns are often handed to junior staff while the senior who sold you manages 30 other accounts.
At PPC Chief, the specialist who audits your account is the same person who optimises it every week. No handoffs. No layers. No account managers relaying messages between you and the person doing the work.
The result is faster decisions, deeper knowledge of your business, and someone who actually understands what's happening in your account — because they're in it every day.
What Does a PPC Consultant Do?
Everything needed to turn your Google Ads into a predictable source of qualified leads and revenue.
Account Audit & Strategy
Complete review of your account structure, settings, and performance. We identify wasted spend, missed opportunities, and build a 90-day roadmap.
Keyword Research & Negative Management
Find the search terms that drive revenue and block the ones that waste budget. Ongoing search term analysis to keep your targeting sharp.
Ad Copy Testing
Systematic testing of headlines, descriptions, and extensions. We test against data, not hunches, to improve click-through rates and quality scores.
Bid Strategy Optimisation
Manual and automated bid strategies tailored to your goals. We balance CPAs, ROAS targets, and budget allocation across campaigns.
Conversion Tracking & Analytics
Proper attribution is the foundation of profitable PPC. We set up GA4, conversion tracking, offline imports, and server-side tagging.
Monthly Reporting & Recommendations
Clear reports focused on business outcomes, not vanity metrics. Every report includes specific recommendations and next steps.
When Should You Hire a PPC Consultant?
How We Work
A straightforward three-step process. No complexity, no mystery.
Audit
We review your entire account: structure, keywords, ads, tracking, and landing pages. You get a detailed report showing exactly where budget is being wasted and what to fix first.
Optimise
We implement changes based on the audit findings. New campaign structures, refined targeting, better ad copy, proper tracking. Weekly optimisation keeps performance improving.
Report
Monthly reports focused on the metrics that matter: cost per lead, ROAS, conversion rates, and revenue. Every report includes specific recommendations for the next period.
PPC Consultant Pricing
Flat monthly fees. No percentage of spend. No hidden costs.
Strategy Session
Comprehensive PPC audit and 90-day roadmap
- Complete account structure review
- Landing page analysis
- Competitor ad intelligence
- Attribution & tracking audit
- 90-day optimization roadmap
- Recorded Loom walkthrough
- Credited upon signing
Growth
For businesses spending £3k-10k/month on ads
- Full campaign management
- Weekly optimization
- Conversion tracking setup
- Monthly performance reports
- Dedicated account manager
- Slack/email support
Scale
For businesses spending £10k+/month on ads
- Everything in Growth
- Multi-platform management
- Landing page recommendations
- Bi-weekly strategy calls
- Custom reporting dashboard
PPC Consultant FAQ
- A PPC consultant is a specialist who manages pay-per-click advertising campaigns on platforms like Google Ads. Unlike a general marketing agency, a PPC consultant focuses exclusively on paid search and brings deep expertise in keyword research, bid management, ad copy testing, and conversion tracking. At PPC Chief, our consultants have 15+ years of hands-on experience managing £20M+ in ad spend.
- PPC consultant fees in the UK typically range from £500 to £5,000+ per month depending on account complexity and ad spend levels. At PPC Chief, our flat-fee plans start at £1,500/mo for accounts spending £3k-10k/month. We also offer a one-off Strategy Session for £400 if you want an audit before committing to ongoing management. We never charge a percentage of your ad spend.
- A PPC consultant gives you direct access to the person managing your campaigns. At a traditional agency, your account is often passed to junior staff after the senior specialist wins the deal. The trade-off is that large agencies may offer broader services (SEO, social, creative). If your primary need is Google Ads expertise with direct access to the person doing the work, a consultant model is better. PPC Chief operates on a consultant model — you always work directly with senior specialists.
- You can manage Google Ads yourself, but most businesses waste 20-40% of their budget on irrelevant clicks, poor structure, and missing negative keywords. A PPC consultant pays for themselves by eliminating that waste. If you're spending under £1,000/mo, self-management may make sense. Above £3,000/mo, the cost of mistakes typically exceeds the cost of hiring a specialist.
- We provide monthly performance reports focused on business outcomes: cost per lead, cost per acquisition, return on ad spend, and conversion rates. No vanity metrics like impressions or clicks without context. Every report includes specific recommendations for the next period, and we walk you through the data on a monthly call.
- Yes. Many of our clients have in-house marketing teams handling SEO, content, or social media while we manage their paid search. We integrate with your existing workflows, attend team meetings when needed, and share performance data through Slack, email, or shared dashboards. We complement your team rather than replacing it.
Get a Free Wasted Spend Analysis
Find out exactly where your Google Ads budget is leaking. Our senior consultants will audit your account and show you what to fix first. No obligation, no hard sell.