AdRoll Management: Cross-Platform Retargeting
97% of website visitors leave without converting. AdRoll brings them back across web, social, email, and native placements from a single dashboard. We manage the full retargeting and prospecting engine.
97% of Your Website Visitors Leave Without Converting
You spend money driving traffic to your site through Google, Meta, and organic channels. Most of those visitors look around and leave. Without retargeting, they're gone -- and you paid to acquire traffic that produced nothing.
Basic retargeting on a single platform only catches a fraction of those lost visitors. The rest see nothing and forget you exist. Meanwhile, your competitors are following them across every channel with personalised ads.
At PPC Chief, we use AdRoll to build cross-platform retargeting that follows lost visitors across web, social, email, and native placements. Every touchpoint is measured, and every campaign is optimised for cost per conversion -- not impressions.
What Is AdRoll?
AdRoll is a cross-platform advertising platform specialising in retargeting and prospecting. It runs ads across web, social (Facebook, Instagram), email, and native placements from a single dashboard. Best for e-commerce brands that want to retarget website visitors across every channel without managing multiple ad platforms separately.
What Our AdRoll Management Includes
End-to-end management of your AdRoll retargeting and prospecting, from pixel setup through to cross-channel attribution.
Cross-Platform Retargeting Setup
Retarget website visitors across web, Facebook, Instagram, and native placements from a single AdRoll dashboard -- no separate platform management required.
Prospecting & Lookalike Audiences
Find new customers who look like your best buyers. AdRoll's AI builds prospecting audiences from your conversion data and reaches them across channels.
Dynamic Product Ads
Automatically show visitors the exact products they viewed on your site. Dynamic creatives pull from your product feed for personalised retargeting at scale.
Email Retargeting Integration
Trigger personalised emails to website visitors who didn't convert. Combine display retargeting with email sequences for multi-touch follow-up.
Creative Asset Management
Ad creative production, testing, and rotation across all AdRoll formats -- display banners, native ads, social creatives, and dynamic product templates.
Attribution & Cross-Channel Reporting
Unified reporting across every channel AdRoll touches. See the true impact of retargeting on your conversion path with multi-touch attribution.
Results Our Clients See
Lower cost per conversion through cross-platform retargeting vs single-platform display campaigns.
Average return on ad spend across AdRoll retargeting campaigns with optimised audience segmentation.
Increase in return visitor rate for e-commerce clients using cross-platform retargeting sequences.
When to Use AdRoll
High website traffic but low conversion rate -- visitors browse but don't buy
Selling products with a considered purchase cycle where multiple touchpoints matter
Running ads on multiple platforms and want unified retargeting from one dashboard
E-commerce store with a large product catalogue that benefits from dynamic ads
Need to re-engage email subscribers who have gone cold or inactive
Want prospecting campaigns that find new customers similar to your best buyers
How It Works
A proven four-step process from pixel audit to retargeting at scale.
Pixel & Data Audit
We audit your AdRoll pixel implementation, audience segments, and existing campaign data to identify gaps and opportunities in your retargeting strategy.
Audience & Campaign Build
Retargeting segments, prospecting audiences, dynamic product feeds, and creative assets -- all built around your conversion funnel and customer journey.
Launch & Optimise
Campaigns go live across web, social, and email channels. We optimise frequency caps, audience windows, and creative rotation based on conversion data.
Report & Scale
Transparent cross-channel reporting on ROAS, cost per conversion, and return visitor rate. Winning segments are scaled; ad fatigue is managed proactively.
AdRoll Management Pricing
Flat monthly fees. No percentage of ad spend. No hidden costs.
Starter
For businesses starting with retargeting
- --Basic retargeting setup
- --Up to £5k/month ad spend
- --Monthly reporting
- --Pixel implementation
- --Standard audience segments
Growth
For businesses scaling cross-platform retargeting
- --Full cross-platform retargeting
- --Up to £25k/month ad spend
- --Fortnightly reporting
- --Dynamic product ads
- --Prospecting campaigns
- --Email retargeting integration
Enterprise
For large e-commerce requiring full-service management
- --All AdRoll campaign types
- --£25k+ monthly ad spend
- --Weekly reporting & calls
- --Advanced audience segmentation
- --Multi-touch attribution
- --Creative asset management
- --Dedicated account manager
AdRoll Management -- Frequently Asked Questions
- AdRoll pricing is based on your ad spend and the features you use. Display retargeting typically costs £1-£5 CPM, while CPC campaigns range from £0.25-£2.00 depending on your audience and industry. Our management fees are flat monthly rates on top of your ad spend.
- AdRoll retargets across web, Facebook, Instagram, email, and native placements from a single dashboard. Google Display only retargets on the Google Display Network. AdRoll also includes built-in prospecting, dynamic product ads, and email retargeting -- features that require separate platforms with Google.
- AdRoll works best with at least 5,000 monthly website visitors to build effective retargeting audiences. Below that threshold, audience pools are too small for consistent delivery. If your traffic is lower, we recommend focusing on traffic acquisition first.
- Yes, and it should. AdRoll complements Google and Meta by providing unified cross-platform retargeting. Visitors who see your Google Search ad but don't convert can be retargeted via AdRoll across Facebook, Instagram, and the web -- creating a multi-touch conversion path.
- Dynamic retargeting automatically shows each visitor the specific products they viewed on your site. Instead of generic banner ads, visitors see personalised ads featuring the exact items they browsed, with current prices and availability. This typically delivers 2-3x higher click-through rates than static retargeting.
- We track cost per conversion, ROAS, return visitor rate, and view-through conversions across all channels. AdRoll's attribution model shows the full cross-channel path to conversion. We report on incremental revenue -- what AdRoll drove that wouldn't have happened otherwise.
Ready to Bring Back Lost Visitors and Convert Them?
Get a free audit of your retargeting strategy. See where visitors are dropping off and how cross-platform retargeting can recover lost revenue.