PPC Agency That Cuts Wasted Ad Spend
PPC Chief is a specialist PPC agency that manages Google Ads for UK businesses. We cut wasted spend, fix tracking, and turn your ad budget into qualified leads.
What makes a good PPC agency?
A good PPC agency does not just manage your bids. They audit your account for wasted spend, fix your conversion tracking, test your ad copy, improve your landing pages, and report on revenue — not vanity metrics. They use flat fees instead of percentage-of-spend pricing, and they earn your business monthly instead of locking you into long contracts.
What We Do
Full-service Google Ads management covering every channel and campaign type your business needs.
Google Search Ads
Capture high-intent customers at the moment they search for your products or services. Keyword research, ad copy testing, and bid management included.
Google Shopping
Product listing ads optimised for maximum ROAS. Feed management, bid strategies, and competitive pricing analysis for e-commerce businesses.
Performance Max
AI-driven campaigns across Search, Display, YouTube, Gmail, and Maps. We structure asset groups and audience signals so automation works for you, not against you.
Display & Remarketing
Stay visible to prospects who visited your site but did not convert. Strategic audience segmentation and frequency capping to maximise ROI.
YouTube Ads
Video campaigns for brand awareness and direct response. Audience targeting, creative strategy, and view-through attribution.
Conversion Tracking Setup
GA4, GTM, and Google Ads conversion tracking configured properly. Offline conversion imports, enhanced conversions, and server-side tagging.
How We Work
A clear, four-step process that moves you from wasted spend to predictable growth.
Audit
We review your account structure, wasted spend, tracking setup, and competitor landscape. You get a clear picture of where money is being lost.
Strategy
We build a 90-day plan: campaign structure, keyword targets, budget allocation, and conversion goals tied to your actual revenue metrics.
Launch
We rebuild or restructure your campaigns, set up proper tracking, write new ad copy, and go live with a clean, measurable setup.
Optimise
Weekly optimisation cycles: search term reviews, bid adjustments, A/B tests, negative keyword expansion, and monthly reporting on leads and revenue.
Results That Matter
Real outcomes from real accounts. No inflated numbers, no vanity metrics.
B2B client saw conversion rate more than double after restructuring campaigns and fixing attribution.
Professional services firm cut cost per qualified lead by 44% within 90 days of switching to PPC Chief.
E-commerce retailer increased qualified enquiries by 62% without increasing ad spend.
Who We Work With
We manage Google Ads for businesses across these industries. Explore your sector for tailored insights.
E-commerce
Shopping campaigns, feed optimisation, and ROAS-focused management.
B2B
Lead generation campaigns for professional services and manufacturers.
SaaS
Trial signups, demo requests, and efficient customer acquisition.
Legal
High-value lead generation for law firms and solicitors.
Healthcare
Patient acquisition campaigns for clinics and private practices.
Charity
Google Ad Grants management and donor acquisition campaigns.
Transparent Pricing
Flat monthly fees. No percentage of spend. No hidden costs.
Strategy Session
Comprehensive PPC audit and 90-day roadmap
- ✓Complete account structure review
- ✓Wasted spend identification
- ✓Competitor ad intelligence
- ✓Conversion tracking audit
- ✓90-day optimisation roadmap
- ✓Recorded Loom walkthrough
Growth
For businesses spending £3k-10k/month on ads
- ✓Full campaign management
- ✓Weekly optimisation
- ✓Conversion tracking setup
- ✓Monthly performance reports
- ✓Dedicated account manager
- ✓Slack/email support
Scale
For businesses spending £10k+/month on ads
- ✓Everything in Growth
- ✓Multi-platform management
- ✓Landing page recommendations
- ✓Bi-weekly strategy calls
- ✓Custom reporting dashboard
- ✓Priority support
PPC Agency FAQ
- A PPC agency manages your paid advertising campaigns across platforms like Google Ads. This includes keyword research, ad copy writing, bid management, conversion tracking, landing page recommendations, and ongoing optimisation. The goal is to turn your ad budget into measurable leads or sales at the lowest possible cost per acquisition.
- PPC agency fees in the UK typically range from £500 to £5,000+ per month depending on account complexity and ad spend. Some agencies charge a percentage of your ad spend (usually 10-20%), while others like PPC Chief use flat monthly fees starting at £1,500/mo. Flat fees mean your management cost stays the same as your budget grows.
- A good PPC agency reports on business outcomes — leads, revenue, and cost per acquisition — not vanity metrics like impressions or clicks. They should proactively review search terms, expand negative keywords, test ad copy, and fix conversion tracking issues. If your agency sends a monthly PDF but never suggests improvements, that is a red flag.
- No. We work on rolling monthly agreements with a 30-day notice period. We believe in earning your business every month rather than locking you into a 12-month contract. Most clients stay because of results, not because of contract terms.
- Our PPC management includes campaign setup and restructuring, keyword research and expansion, negative keyword management, ad copy writing and A/B testing, bid management, conversion tracking setup and maintenance, competitor monitoring, and monthly performance reporting with actionable recommendations.
- Most clients see measurable improvements within 30-60 days. The first 2-4 weeks focus on auditing, restructuring, and fixing tracking. After that, optimisation compounds: wasted spend decreases, conversion rates improve, and cost per lead drops. Significant results typically appear by month 3.
Get a Free Wasted Spend Analysis
Find out exactly where your Google Ads budget is leaking. No obligation, no hard sell — just a clear breakdown of wasted spend and actionable fixes.