Real Estate PPC That Closes Deals
Google Ads management built for property professionals. We generate qualified buyer and seller leads that convert into completed transactions.
Real estate agents who track leads through to completed transactions rather than just form fills typically see 12x ROI on their Google Ads investment, compared to 3-4x for agents who only track initial leads.
Real Estate PPC Challenges We Solve
Common problems we solve for property professionals every day.
High CPCs in competitive property markets
Hyperlocal targeting, long-tail keywords, and audience segmentation to find motivated buyers and sellers at lower costs.
Long sales cycles from first click to closing
Full-funnel attribution, remarketing strategies, and CRM integration to track leads through to completed transactions.
Leads that aren't ready to buy or sell
Intent-based targeting and qualification questions to focus budget on motivated prospects, not browsers.
Seasonal market fluctuations
Dynamic budget allocation and seasonal campaign strategies that maximize ROI throughout the property cycle.
Real Estate PPC Services
Everything you need to generate property leads through paid search.
- Google Ads search campaigns
- Property listing promotion
- Buyer lead generation
- Seller lead acquisition
- New development marketing
- Geographic targeting
- Remarketing campaigns
- Landing page optimization
Property Types We Market
Our real estate clients achieve an average 34% lead-to-viewing conversion rate and 12x ROI by implementing proper CRM tracking and focusing on seller leads with strong valuation intent.
FAQ
Real Estate PPC Questions
Common questions about Google Ads management for property professionals.
- Real estate PPC works best for: buyer/seller lead generation ('sell my house [location]', 'homes for sale [area]'), specific property types ('luxury homes [city]', 'new builds [area]'), and property valuation leads. Location targeting is critical — tight geographic focus on your service areas. We combine Search campaigns for active intent with Display remarketing to stay visible during the lengthy property search journey.
- Real estate CPL varies widely: buyer leads average £20-50, seller leads £40-100 (more valuable due to listing potential), and investor leads £30-80. Location significantly impacts costs — London and prime areas see higher competition. Focus on lead quality: a £100 seller lead from a motivated downsizer is worth far more than a £20 buyer lead who's 'just looking'. We track through to instruction/completion where possible.
- Competitor bidding can work but requires careful execution. Estate agents in the same area compete for limited inventory and buyers. Bidding on competitors captures in-market prospects but can trigger retaliatory bidding. We recommend: starting with generic terms first, testing competitor terms with distinct value propositions, and monitoring whether competitors respond. Budget allocation should prioritize your own brand protection.
- Real estate has long conversion cycles (weeks to months). We implement: lead capture with source tracking, CRM integration to track lead progression, offline conversion imports when leads become instructions/completions, and estimated conversion values based on average commission. This data feeds back to Google Ads, enabling optimization for leads most likely to complete transactions — not just form fills.
- Property search landing pages (with live listings) outperform generic 'contact us' pages. For seller leads, valuation tool landing pages convert well — offer instant estimates to capture details. Include: local market data, recent sales evidence, agent credentials, and clear calls-to-action. Virtual tours and video content increase engagement. Mobile optimization is non-negotiable; most property searches happen on phones.
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