Real Estate PPC That Generates Qualified Leads
Google Ads management built for estate agents and property developers. We generate qualified buyer and seller leads that convert into completed transactions.
Most Property Google Ads Campaigns Track the Wrong Thing
Estate agents measure form fills. But a form fill is not an instruction. It is not a viewing. It is not a sale. Without tracking the full journey from click to completion, Google optimises for volume, not value. You end up paying for tyre-kickers instead of motivated buyers and sellers.
We connect your Google Ads to your CRM so the algorithm learns which clicks lead to actual transactions. The result: fewer leads, but leads that convert into revenue.
What is real estate PPC?
Real estate PPC is paid search advertising for property professionals. It uses Google Ads to generate buyer enquiries, seller valuation requests, and tenant leads through location-targeted campaigns. Effective real estate PPC combines hyperlocal targeting (by postcode and neighbourhood), listing-specific ad copy, and offline conversion tracking that feeds CRM data back into Google so the algorithm optimises for leads that convert to viewings and completed transactions.
Real Estate PPC Services
Everything you need to dominate your local property market with paid search.
Property Listing Campaigns
Search and Display campaigns promoting specific property listings, developments, and portfolio pages to buyers actively searching in your market.
Location-Based Targeting
Hyperlocal targeting by postcode, radius, and neighbourhood. Reach buyers and sellers searching in the exact streets and areas you serve.
Lead Qualification Tracking
Full-funnel tracking from click to viewing to offer. Offline conversion imports so Google optimises for qualified enquiries, not just form fills.
Competitor Conquest
Targeted campaigns on competitor brand terms and market gaps. Capture prospects searching for rival agents in your coverage area.
Virtual Tour & Open House Promotion
Event-driven campaigns for open days, virtual tours, and new development launches with countdown urgency and RSVP tracking.
CRM Lead Integration
Direct integration with property CRMs (Reapit, Alto, Dezrez, Salesforce) so leads flow straight into your pipeline with full attribution.
Real Estate PPC Results
Benchmarks from our property client portfolio.
Average cost-per-acquisition reduction vs. previous agency or in-house management
Lead-to-viewing conversion rate from Google Ads traffic across property clients
Search impression share in target postcodes within 90 days of management
Who We Work With
Property businesses that get the most from our management.
Real Estate PPC Pricing
Transparent pricing. No setup fees. No long-term contracts.
Up to £3,000 ad spend
- Search campaigns
- Location targeting
- Monthly reporting
- Conversion tracking setup
£3,000-£15,000 ad spend
- Everything in Single Office
- CRM integration
- Offline conversion tracking
- Competitor conquest campaigns
- Bi-weekly calls
£15,000+ ad spend
- Everything in Multi-Branch
- Development launch campaigns
- Weekly calls
- Priority support
- Custom dashboards
Real Estate PPC Questions
- Real estate PPC is paid search advertising for property professionals. It covers Google Ads campaigns that generate buyer enquiries, seller valuations, tenant leads, and landlord instructions. Campaigns use location-based targeting, listing-specific ads, and intent-driven keywords to reach people actively searching for property services in your coverage area.
- Our real estate PPC management starts at £400/month for single-office agents. Mid-tier management for multi-branch agencies is £1,500/month. Enterprise management for developers and large groups is £2,500/month. All plans include search campaigns, location targeting, lead tracking, and CRM integration support.
- We implement offline conversion tracking that feeds viewing and offer data back into Google Ads. This means the algorithm optimises for leads that convert to viewings and instructions, not just form fills. We integrate with your CRM so every lead carries full source attribution from first click to completed transaction.
- Property CPLs vary by market and property type. Residential sales leads typically cost £25-£60 via Google Ads. Lettings leads are £15-£35. Seller valuation leads are £40-£80. Our clients average 38% lower CPA than industry benchmarks through tight location targeting and lead qualification tracking.
- Yes. We integrate with Reapit, Alto, Dezrez, Salesforce, HubSpot, and most property CRMs. Leads are pushed directly into your pipeline with full attribution data. We also set up offline conversion imports so Google Ads optimises for the leads that actually convert to instructions and sales.
- Most property clients see qualified leads within the first two weeks. The first month focuses on campaign setup, tracking implementation, and CRM integration. By month two, we have enough conversion data for smart bidding to optimise effectively. Full optimisation and market dominance typically takes 90 days.
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