Google Ads Management That Delivers Leads, Not Reports
PPC Chief manages Google Ads for businesses spending £3k-100k/month. Search, Shopping, Display, YouTube, Performance Max — all managed by senior specialists with 15+ years experience. Flat monthly fees, no percentage of spend.
Your Google Ads account is probably wasting 20-40% of your budget.
Your CPC keeps climbing. Your Google rep keeps suggesting broad match and automated recommendations. The last agency gave you dashboards full of impressions but never explained your cost per lead.
Most Google Ads accounts we audit have the same problems: irrelevant search terms eating budget, missing negative keywords, broken conversion tracking, and landing pages that leak good clicks.
Professional Google Ads management fixes these problems systematically — not with a one-time audit, but with ongoing optimisation that compounds over time.
What is Google Ads management?
Google Ads management is the ongoing process of running and optimising paid advertising campaigns on Google's platform. This includes Search campaigns, Shopping campaigns, Display advertising, YouTube ads, and Performance Max. A Google Ads manager handles keyword research, ad copy, bid strategy, conversion tracking, search term reviews, and monthly reporting — turning ad spend into a predictable source of qualified leads or sales.
What We Manage
Full Google Ads management across every campaign type.
Search Campaigns
Appear at the top of Google when customers search for your products or services. Keyword strategy, ad copy, bid management, and negative keyword reviews.
Shopping Campaigns
Product listings with images, prices, and reviews. Feed optimisation, bid management, and ROAS targeting for e-commerce stores.
Performance Max
AI-powered campaigns across Search, Shopping, Display, YouTube, and Gmail. Asset group testing, audience signals, and conversion optimisation.
Display & Remarketing
Reach customers across millions of websites and apps. Retarget visitors who did not convert. Audience targeting and placement management.
YouTube Advertising
Video campaigns to build awareness and drive action. Skippable, non-skippable, and bumper ads with audience targeting.
Conversion Tracking
GTM setup, GA4 configuration, offline conversion imports, and tag auditing. Accurate data is the foundation of profitable Google Ads.
Results We Deliver
B2B services. Headline rewrite and CTA repositioning doubled conversions within 6 weeks.
Professional services. Form optimisation and trust signal improvements cut CPL from £85 to £47.
E-commerce lead gen. Replaced homepage with focused landing pages matching top search terms.
How We Work
Account Audit
We review your account, find wasted spend, check tracking, and identify quick wins.
Strategy
Custom campaign structure, keyword plan, and 90-day roadmap aligned with your goals.
Launch
Restructure campaigns, write new ads, set up tracking, and go live.
Optimise
Weekly optimisation, monthly reports, and continuous testing to improve ROI.
Transparent Pricing
Flat monthly fees. No percentage of spend. No hidden costs.
Strategy Session
One-time audit with 90-day roadmap. Account review, competitor analysis, and prioritised action plan.
Learn more →Growth
For businesses spending £3k-10k/mo on ads. Full management, weekly optimisation, monthly reporting.
Learn more →Scale
For businesses spending £10k+/mo. Dedicated specialist, strategy calls, landing page testing.
Learn more →Related Services
Free Google Ads Audit
Comprehensive audit of your account. Find wasted spend and get a prioritised action plan.
Landing Page Audit
Fix what happens after the click. Message match, CTA, proof, and mobile conversion review.
Google Ads Consultant
Direct access to senior Google Ads specialists. No agency overhead.
Google Ads Management — Frequently Asked Questions
- Google Ads management is the ongoing process of running and optimising your paid advertising campaigns on Google. This includes keyword research, ad copy creation, bid management, conversion tracking, landing page recommendations, search term reviews, and monthly reporting. The goal is to turn your ad spend into a predictable source of qualified leads or sales.
- Google Ads management fees typically range from £500 to £5,000 per month in the UK. PPC Chief charges flat monthly fees — £1,500/month for businesses spending £3k-10k on ads, or £2,500/month for £10k+ spenders. We do not charge a percentage of your ad spend.
- Our Google Ads management includes keyword research and negative keyword management, ad copy creation and A/B testing, bid optimisation, conversion tracking setup and verification, landing page recommendations, weekly search term reviews, monthly performance reports with a Loom walkthrough, and a dedicated specialist.
- Google Ads management focuses specifically on the Google Ads platform — Search, Shopping, Display, YouTube, and Performance Max. PPC management is a broader term that can include other platforms like Microsoft Ads, Meta Ads, and LinkedIn. At PPC Chief, our core specialism is Google Ads.
- You can manage Google Ads yourself, but most businesses spending £3,000 or more per month benefit from professional management. The average account wastes 20-40% of its budget on irrelevant search terms, poor structure, and missing negative keywords — problems that an experienced manager eliminates from day one.
- Most clients see measurable improvements within 30 days as we implement quick wins — negative keyword cleanup, bid adjustments, and ad copy improvements. Significant performance gains typically emerge by months 2-3 as we gather enough data to optimise strategically.
Find Out How Much You're Wasting on Google Ads
Get a free analysis of your Google Ads account. We'll show you where your budget is leaking and what to fix first. No obligation.
What we have learned managing Google Ads accounts
Across 15+ years and more than £20M in managed Google Ads spend, the accounts we take over almost always share the same problem: budget leaking to queries that never convert. In most audits we find 20% to 40% of spend wasted on broad match terms, missing negatives, and poor Quality Score. We fix that first, then compound results through accurate conversion tracking, disciplined match-type structure, and Smart Bidding tuned to real business value rather than vanity clicks.
References: Google Ads Help, Google Ads Help: About Quality Score