Performance Max Agency UK
Get more conversions with AI-powered campaigns managed by UK PPC experts. Specialist Performance Max setup, optimisation, and management.
Why Your Performance Max Campaigns Need Expert Management
Performance Max promises AI-powered optimisation, but the reality is that the quality of your inputs determines the quality of your outputs. Google's algorithm is only as good as the audience signals, creative assets, and conversion goals you provide.
At PPC Chief, we specialise in setting up PMax campaigns that give Google's AI the best possible foundation. This means proper audience signal configuration, high-quality creative assets, strategic feed optimisation for ecommerce, and robust conversion tracking that ensures the algorithm optimises for the right outcomes.
The difference between a well-managed PMax campaign and a default setup is typically 30-50% better ROAS. That's not marginal — for businesses spending £5k+ monthly, it's the difference between breaking even and scaling profitably.
What Our PMax Management Includes
Every aspect of your Performance Max campaigns, expertly managed.
Asset Group Strategy
We structure asset groups around your products, services, and audience segments to maximise relevance and conversion rates.
Audience Signal Setup
Custom audience signals using first-party data, remarketing lists, and in-market segments to accelerate Google's learning.
Creative Asset Management
Headlines, descriptions, images, and video assets optimised for performance across all Google surfaces.
Feed Optimisation
Product feed management for ecommerce PMax campaigns including title optimisation, pricing, and custom labels.
Brand Exclusions
Negative keyword management and brand exclusions to prevent PMax from cannibalising your branded search traffic.
Conversion Goal Setup
Proper conversion action configuration with value-based bidding to ensure PMax optimises for your most valuable outcomes.
Agency-Managed vs Self-Managed PMax
Agency-Managed
- Strategic audience signal setup from day one
- Professional creative assets across all formats
- Feed optimisation with custom labels and titles
- Brand exclusions and negative keyword management
- Regular search terms analysis and refinement
- Proper conversion goal hierarchy
Self-Managed (Common Issues)
- Default audience signals with slow learning
- Limited or low-quality creative assets
- Unoptimised product feeds reducing visibility
- No brand exclusions — PMax claims branded traffic
- No visibility into where budget is spent
- Incorrect conversion goals misguiding the AI
Performance Max Agency — Frequently Asked Questions
- Performance Max is Google's AI-powered campaign type that runs ads across all Google properties — Search, Display, YouTube, Gmail, Maps, and Discovery — from a single campaign. It uses machine learning to optimise ad delivery based on your conversion goals.
- While PMax uses AI, the quality of inputs dramatically affects results. Proper audience signals, creative assets, feed optimisation, and brand exclusions require expert knowledge. Agency-managed PMax campaigns typically deliver 30-50% better ROAS than self-managed setups.
- Performance Max typically needs 2-4 weeks of learning. With expert audience signal setup, we can often reduce this to 2-3 weeks. Significant optimisation improvements usually appear within 6-8 weeks of expert management.
- PMax works well for ecommerce with product feeds, lead generation businesses with multiple conversion points, and businesses wanting to expand reach beyond Search. It's less suitable for businesses with very limited budgets or those needing granular placement control.
- Performance Max management is included in our standard PPC management packages starting at £1,500/month. We don't charge extra for PMax campaigns — it's part of our comprehensive Google Ads management service.
- Yes, in fact we recommend it. Our approach uses PMax for broad reach and discovery alongside standard Search campaigns for high-intent branded and exact-match traffic. This hybrid strategy typically delivers the best overall results.
Need Help With Performance Max?
Get a free audit of your existing PMax campaigns, or let us set up new campaigns from scratch. Expert management that delivers results.