Healthcare PPC That Books Patients
Google Ads management designed for healthcare providers. Compliant, targeted, and focused on filling your appointment calendar with qualified patients.
Healthcare practices with tight geographic targeting (15-30 minute radius) and specialty-specific campaigns achieve 40-60% lower cost per appointment than those using broader targeting.
Healthcare PPC Challenges We Solve
Common problems we solve for healthcare providers every day.
Strict healthcare advertising regulations
Compliant ad copy and landing pages that meet Google's healthcare policies and industry regulations while driving conversions.
Patients searching for symptoms, not services
Keyword strategy that captures patients at the right stage of their healthcare journey, from research to appointment booking.
High competition from larger health systems
Local targeting, specialty focus, and unique value proposition messaging to compete against larger healthcare organizations.
Tracking patient value and lifetime revenue
HIPAA-compliant tracking setup that measures appointment bookings and patient acquisition costs without compromising privacy.
Healthcare PPC Services
Everything you need to grow your patient base through paid search.
- Google Ads search campaigns
- Local service campaigns
- Specialty-specific targeting
- Appointment booking optimization
- Call tracking (HIPAA-compliant)
- Landing page compliance review
- Reputation management support
- Multi-location campaigns
Specialties We Serve
Our healthcare clients average an 18% click-to-appointment conversion rate and 6.4x first-year ROI by implementing online booking and tracking patient lifetime value.
FAQ
Healthcare PPC Questions
Common questions about Google Ads management for healthcare providers.
- Google restricts or prohibits: prescription drug advertising (with limited exceptions), unproven treatments, weight loss claims with unrealistic promises, and certain medical devices. Healthcare ads require certification in some categories. We ensure compliance with Google's healthcare and medicines policy, proper disclaimers, and accurate representation of services. Landing pages must meet Google's healthcare content guidelines.
- Healthcare PPC must balance targeting effectiveness with GDPR and data protection compliance. We use contextual targeting (keywords, topics) rather than personal health data. Remarketing lists are kept broad and anonymized. Landing pages include proper privacy notices. We never use sensitive health conditions as audience criteria. First-party data (with proper consent) can enhance targeting while maintaining compliance.
- Elective and private healthcare performs well: cosmetic procedures, dental services, private GP services, fertility treatments, and mental health therapy. NHS alternatives see strong demand for faster access. Diagnostic services (scans, tests) with clear pricing convert effectively. Emergency or acute care advertising is less suitable — patients search during emergencies and need immediate NHS/A&E help, not ads.
- Critical for most healthcare. Patients typically travel 15-30 minutes for routine care, up to 1 hour for specialists. We implement tight geographic targeting around your practice locations, with bid adjustments by distance. Location extensions and local search campaigns drive direction requests. For rare specialties or destination practices, we expand targeting to regional or national but adjust messaging for travel.
- Trust is paramount: display credentials, certifications, and professional registrations prominently. Include patient testimonials (with proper consent). Show clear pricing where possible — healthcare cost anxiety is a major barrier. Provide multiple contact options: online booking, phone, email. Mobile optimization is essential; 60%+ of healthcare searches happen on mobile. Fast load times reduce bounce rates significantly.
Healthcare PPC Resources
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