Healthcare PPC That Books Patients
Google Ads management designed for healthcare providers. Compliant, locally targeted, and focused on filling your appointment calendar with qualified patients.
Empty Appointment Slots Cost You Money Every Day
Your practice has capacity, but your Google Ads generate phone calls that do not convert to booked appointments. Half your budget reaches patients outside your catchment area. Without tracking which campaigns actually fill chairs, you are guessing where to spend.
What Is Healthcare PPC?
Healthcare PPC is pay-per-click advertising for medical practices, clinics, and healthcare providers. It covers Google Ads search campaigns, Local Service Ads, and display advertising targeted at patients actively searching for treatment. Healthcare PPC requires specialist knowledge because of strict advertising regulations, privacy-aware tracking requirements, local targeting precision, and the need to optimise for booked appointments rather than just website visits. Campaigns are structured around conditions, treatments, and locations to match patient search intent.
What We Do for Healthcare Providers
Six capabilities that turn paid search into a patient acquisition engine.
Patient Acquisition Campaigns
Google Ads search campaigns targeting patients actively looking for treatment. Condition-specific and service-specific keyword strategies that match patient intent.
Local Service Ads for Clinics
Google Local Service Ads that place your practice at the top of local results. Pay per lead, not per click. Ideal for dentists, GPs, and specialist clinics.
Appointment Booking Tracking
Track every online booking, phone call, and form submission back to the keyword and ad that generated it. Know your true cost per patient acquisition.
Location-Based Targeting
Tight geographic targeting around your practice locations. Radius targeting, postcode targeting, and location bid adjustments to reach patients in your catchment area.
Condition-Specific Ad Groups
Separate campaigns for each condition or treatment you offer. Dedicated ad copy and landing pages for dental implants, physiotherapy, dermatology, and more.
Remarketing for Treatment Pages
Re-engage patients who researched treatments but did not book. Sequenced remarketing that builds trust and brings patients back when they are ready to commit.
Results We Deliver
Average wasted spend reduction through negative keywords and targeting
Healthcare search campaign CVR vs 2.41% industry average
Average cost-per-patient-acquisition reduction in first 90 days
When Healthcare PPC Makes Sense
Healthcare PPC Pricing
Transparent monthly plans. See full pricing details
- Up to £3K ad spend
- Single location
- Monthly reporting
- Call tracking setup
- Up to £15K ad spend
- Multi-location campaigns
- Local Service Ads
- Bi-weekly reporting
- Landing page optimisation
- £15K+ ad spend
- All locations + specialties
- Booking system integration
- Remarketing campaigns
- Weekly reporting + strategy
Healthcare PPC Questions
- Yes. We write ad copy and build landing pages that comply with Google healthcare advertising policies, CMA guidelines, and ASA standards. This includes avoiding claims about guaranteed outcomes, handling sensitive health conditions appropriately, and ensuring proper disclaimers where required.
- We set up privacy-aware tracking that measures appointment bookings and campaign performance without collecting or storing patient health data. Call tracking uses anonymised attribution. All tracking complies with UK GDPR and healthcare data handling requirements.
- We manage campaigns for dental practices, physiotherapy clinics, dermatology, cosmetic surgery, mental health services, optometry, chiropractic, urgent care, and specialist medical practices. Each specialty gets a tailored campaign structure.
- Most single-location practices start seeing meaningful results with £1,500-3,000 per month in ad spend. Multi-location practices or competitive specialties like cosmetic surgery may need £5,000+. We recommend starting conservatively and scaling based on cost-per-patient data.
- We use radius targeting around your practice (typically 10-30 minutes drive time), postcode targeting for specific neighbourhoods, and location bid adjustments to increase bids for patients closest to your clinic. This prevents wasting budget on patients too far away to visit.
- Most healthcare practices receive their first PPC-generated appointment bookings within the first week of campaign launch. Full optimisation takes 60-90 days as we gather conversion data, refine keywords, and improve Quality Scores. Expect measurable ROI within the first month.
Ready to Grow Your Healthcare Business?
Get a free wasted spend analysis of your practice's Google Ads. We will show you where budget is leaking and how to book more patients.