E-commerce PPC That Drives Revenue
From Google Shopping to Performance Max, we manage PPC campaigns that turn browsers into buyers. Specialised strategies for Shopify, WooCommerce, and custom e-commerce platforms.
Most E-commerce Google Ads Accounts Waste 30-40% of Budget
Default Shopping campaign settings treat every product the same. A 10% margin accessory gets the same bid as a 60% margin hero product. Performance Max claims credit for brand searches while burning budget on low-quality Display placements.
The result: inflated ROAS numbers, thin actual profit, and no visibility into what is driving real revenue. We fix the structure, fix the tracking, and optimise for profit instead of vanity metrics.
What is e-commerce PPC?
E-commerce PPC is the management of paid search campaigns for online stores. It includes Google Shopping campaigns (product listing ads), Performance Max, Search campaigns for product categories, and dynamic remarketing. The objective is to maximise return on ad spend by optimising product feeds, bidding strategies, audience targeting, and conversion tracking to drive profitable revenue growth.
E-commerce PPC Services
Everything you need to scale your online store with paid advertising.
Google Shopping Management
Full Shopping campaign management including feed optimisation, bid segmentation by product margin, and strategic budget allocation to top-performing SKUs.
Product Feed Optimisation
Title optimisation, GTIN coverage, custom labels for margin-based bidding, and promotional feed extensions that most agencies overlook.
Performance Max for Retail
Asset group management, audience signal testing, cannibalisation checks against Shopping and Search, and placement auditing for low-quality inventory.
Search Campaigns for Product Categories
Category and brand keyword campaigns with tight negative keyword management, intent segmentation, and quality score optimisation.
Dynamic Remarketing
Product-level remarketing that follows abandoned carts and browsed products across Display and YouTube with personalised creative.
ROAS & Revenue Tracking
GA4 e-commerce event setup, enhanced conversions, and proper attribution windows so your reported ROAS reflects reality.
E-commerce PPC Results
Benchmarks from our e-commerce client portfolio.
Across e-commerce clients running optimised Shopping and PMax campaigns
Average revenue increase from Shopping campaigns within 90 days of management
Conversion rate across e-commerce clients, above the 1.84% industry average
Who We Work With
E-commerce businesses that get the most from our management.
E-commerce PPC Pricing
Transparent pricing. No setup fees. No long-term contracts.
Up to £3,000 ad spend
- Google Shopping management
- Product feed optimisation
- Monthly reporting
- Conversion tracking setup
£3,000-£15,000 ad spend
- Everything in Starter
- Performance Max management
- Dynamic remarketing
- Bi-weekly optimisation calls
- Competitor monitoring
£15,000+ ad spend
- Everything in Growth
- Multi-channel strategy
- Weekly optimisation calls
- Priority support
- Custom dashboards
E-commerce PPC Questions
- E-commerce PPC is the process of running paid search campaigns specifically for online stores. It covers Google Shopping campaigns, Performance Max, Search ads for product categories, and dynamic remarketing. The goal is to maximise return on ad spend (ROAS) by optimising product feeds, bid strategies, audience targeting, and conversion tracking to drive profitable revenue growth.
- Our e-commerce PPC management starts at £400/month for stores spending up to £3,000/month on ads. Mid-tier management is £1,500/month for stores spending £3,000-£15,000 on ads. Enterprise management for stores spending £15,000+ on ads is £2,500/month. All plans include Shopping, PMax, Search, and remarketing management.
- We optimise Shopping campaigns through product feed improvements (titles, descriptions, GTINs, custom labels), bid segmentation by product margin and performance, negative keyword management, and strategic budget allocation. We also set up custom labels for margin-based bidding so high-margin products get more aggressive bids.
- A well-managed e-commerce Google Ads account should target 3-5x ROAS as a baseline. Our clients average 4.8x ROAS across Shopping and PMax campaigns. The exact target depends on your margins, average order value, and customer lifetime value. We set ROAS targets based on your unit economics, not arbitrary benchmarks.
- Yes. We manage PPC for stores on Shopify, WooCommerce, Magento, BigCommerce, and custom platforms. Each platform has specific feed and tracking requirements that we handle as part of onboarding. We also integrate with your existing analytics and attribution tools.
- Most e-commerce clients see measurable improvements within 30-60 days. The first month focuses on feed optimisation, tracking setup, and campaign restructuring. By month two, bidding data has matured and we can begin scaling profitable campaigns. Full optimisation typically takes 90 days.
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