PPC Budget Template & Calculator
Plan your Google Ads budget with confidence. Use our interactive calculator to project results, then download the complete spreadsheet template for ongoing budget management.
How much should I budget for Google Ads?
Most UK businesses should budget £3,000-£10,000 per month for Google Ads to generate meaningful data and results. Your ideal budget depends on your industry's average CPC (ranging from £0.50 to £9+), target cost per acquisition, and growth goals. Use the 70/20/10 rule: allocate 70% to proven campaigns, 20% to scaling opportunities, and 10% to testing.
How Much Should You Spend on Google Ads?
Projected Results
These projections are based on industry averages. Your actual results will vary based on account optimization, competition, and seasonality.
Recommended Budget Allocation
Budget Best Practices
The 70/20/10 Rule
Allocate 70% to proven performers, 20% to scaling opportunities, 10% to testing
Never put all eggs in one basket, but don't spread too thin either
Daily Budget = Monthly / 30.4
Google uses 30.4 days as the average month for daily budget calculations
Your monthly spend can be up to 2x daily budget on any given day
Start Small, Scale Fast
Begin with conservative budgets to gather data, then scale winners aggressively
Increase budgets by 20% at a time to avoid resetting learning phase
Reserve 15% for Opportunities
Keep budget in reserve for seasonal opportunities and quick wins
Competitor going dark? New product launch? Be ready to capitalize
Download Template
Get our complete PPC budget template with everything you need to plan and track your Google Ads spend.
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