Free Template
Google Ads Audit Checklist
A comprehensive 48-point checklist to audit your Google Ads account. Identify wasted spend, missed opportunities, and quick wins.
0 / 48 completed0 / 13 critical items
F0%
How do you audit a Google Ads account?
A Google Ads audit systematically reviews nine key areas: account structure, keyword strategy, ad copy, targeting settings, bidding strategy, conversion tracking, landing pages, remarketing, and reporting. Each area is scored on critical, high, and medium priority items. A thorough audit typically reveals 20-40% in wasted spend that can be eliminated with targeted optimisations.
Your Score
F
Critical Issues
0%
13 critical items need attention
- - Campaigns organized by goal (brand, non-brand, remarketing)
- - Brand campaigns separated from generic campaigns
- - Match types align with bidding strategy
- + 10 more...
Priority Legend
criticalFix immediately - major impact
highImportant - address soon
mediumNice to have - lower priority
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