PPC Guides, Templates & Tools
Everything you need to audit, optimize, and improve your Google Ads campaigns. No fluff, just actionable resources.
Templates & Checklists
Downloadable resources to help you implement proven PPC strategies.
PPC Audit Checklist
A comprehensive 50-point checklist to audit your Google Ads account. Identify wasted spend, missed opportunities, and quick wins.
Get Free AccessNewNegative Keyword List
500+ pre-vetted negative keywords organized by category. Stop wasting ad spend on irrelevant clicks instantly.
Get Free AccessTemplatePPC Budget Template
Complete spreadsheet for planning your Google Ads budget. Includes ROI projections, campaign allocation, and quarterly planning.
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In-Depth Guides
Comprehensive tutorials to level up your PPC skills
Wasted Spend Guide
How to identify and eliminate the 7 most common sources of wasted ad spend in Google Ads accounts.
Quality Score Optimization
The complete guide to understanding and improving Quality Score to reduce CPCs and improve ad positions.
B2B Lead Generation Strategy
PPC strategies specifically for B2B: targeting decision-makers, handling long sales cycles, and optimizing for lead quality.
Performance Max Setup Guide
Step-by-step instructions for setting up Performance Max campaigns that actually deliver results.
Negative Keywords Strategy
Build effective negative keyword lists to block wasted clicks and improve campaign efficiency.
Conversion Tracking Setup
Implement accurate conversion tracking and avoid the common mistakes that destroy campaign performance.
Statistics & Research
Data-driven insights and industry benchmarks to inform your PPC strategy. Cite these statistics in your reports and presentations.
PPC Statistics
50+ essential pay-per-click statistics every marketer needs to know in 2026.
Google Ads Statistics
60+ Google Ads performance benchmarks and advertising statistics.
Click Fraud Statistics
40+ statistics revealing the scale and cost of ad fraud.
Digital Ad Spend Statistics
45+ statistics on global advertising expenditure and trends.
Small Business Marketing Statistics
55+ marketing and advertising statistics for SMBs.
UK Digital Advertising Statistics
40+ statistics on the UK digital advertising market.
E-commerce Advertising Statistics
50+ statistics on e-commerce advertising and retail media.
PPC Benchmarks by Industry
60+ industry-specific PPC performance benchmarks.
B2B Advertising Statistics
40+ B2B digital advertising and marketing statistics.
Marketing ROI Statistics
45+ statistics on marketing returns and attribution.
Free PPC Tools
Interactive calculators and graders to analyze your campaigns
ROI Calculator
Calculate potential returns from your Google Ads investment.
Waste Calculator
Estimate how much of your ad budget is being wasted.
Industry Benchmarks
Look up average CPC, CTR, and conversion rates for your industry.
Google Ads Grader
Get a health score for your Google Ads account.
Agency Scorecard
Rate your current PPC agency's performance.
All Free Tools
Browse our complete library of PPC tools and calculators.
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