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PPC Guides & TutorialsJanuary 28, 2025

Google Ads Quality Score: The Complete Guide to Lowering CPC

Master Google Ads Quality Score to reduce CPC by up to 50%. Learn how the three components work, see the CPC impact table, and get actionable strategies to improve your scores.

PPC Chief

Expert PPC Management

Google Ads Quality Score guide

A deep dive into Google Ads Quality Score — how it works, why it matters, and exactly how to improve all three components to lower your CPC by up to 50%.

Written by

PPC Chief

15+ years of Google Ads expertise. We help businesses cut wasted ad spend and turn PPC into a predictable source of qualified leads and revenue.

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