Free Google Ads Audit
Discover how much you're wasting on Google Ads and get actionable recommendations to improve ROI. Our expert audit covers every aspect of your account.
What's Included in Your Audit
A thorough, expert-led review of every aspect of your Google Ads account. No automated tools — real analysis from experienced PPC specialists.
Account Structure Review
We analyse your campaign structure, ad groups, and keyword organisation to identify inefficiencies and wasted spend.
Keyword Performance Analysis
Deep dive into keyword performance, match types, negative keywords, and search term reports to find waste and opportunity.
Ad Copy Effectiveness
Review of ad copy performance, RSA configurations, extensions, and A/B testing opportunities to improve CTR.
Bidding Strategy Assessment
Evaluation of your bidding strategies across campaigns. We check if automated bidding is helping or hurting your results.
Conversion Tracking Verification
Technical audit of conversion actions, tag implementation, and attribution settings to ensure accurate reporting.
Competitor Comparison
Auction insights analysis and competitor benchmarking to understand your competitive position and share of voice.
Quality Score Analysis
Review of Quality Scores across your account with specific recommendations to improve ad relevance and landing page experience.
Prioritised Action Plan
A clear, prioritised roadmap of recommendations ranked by impact and effort, so you know exactly where to start.
How the Audit Process Works
Grant Read-Only Access
Share read-only access to your Google Ads account via Google's standard sharing process. Your data stays secure.
Expert Analysis
Our PPC specialists conduct a thorough review of your account structure, keywords, ads, bidding, tracking, and competitors.
Receive Your Report
Get a detailed audit report with a recorded Loom walkthrough and a prioritised action plan within 3-5 business days.
Who Is This Audit For?
Our free Google Ads audit is designed for UK businesses that are already spending £3,000 or more per month on Google Ads and want to understand whether their campaigns are performing as well as they could be.
Whether you're managing campaigns in-house, working with another agency, or using a freelancer, our audit provides an independent, expert perspective on your account's health and opportunities for improvement.
Common reasons businesses request an audit:
- Cost per lead or cost per acquisition is too high
- Suspecting wasted spend on irrelevant clicks
- Unsure if current agency or team is performing well
- Declining performance over recent months
- Considering switching PPC agencies
- Want a second opinion on account strategy
Frequently Asked Questions About Our Google Ads Audit
- Our comprehensive audit covers account structure, keyword analysis, ad copy review, bidding strategy, conversion tracking, landing page quality, Quality Score assessment, and competitor analysis. You'll receive a detailed report with prioritised recommendations.
- We typically deliver your audit within 3-5 business days. For larger accounts with multiple campaigns, it may take slightly longer to ensure thoroughness.
- Yes, the audit is completely free for businesses spending £3,000 or more per month on Google Ads. There's no obligation to use our management services afterwards.
- We'll need read-only access to your Google Ads account. We'll guide you through the simple process of granting secure access via Google's standard sharing process.
- You'll receive a detailed report and a recorded Loom walkthrough explaining every finding. We'll also schedule a call to discuss the results and answer any questions. There's no obligation to sign up for our management services.
- Unlike automated tools that check surface-level metrics, our audit is conducted by experienced PPC specialists who understand context, industry benchmarks, and strategic opportunities that software misses.
Ready to Discover How Much You're Wasting?
Get a free, no-obligation audit of your Google Ads account. We'll show you exactly where your budget is leaking and how to fix it.