Google Ads Consultant
Senior Google Ads expertise without the agency overhead. Direct access to an experienced consultant who treats your budget like their own.
The biggest advantage of hiring a Google Ads consultant over a large agency is direct access to senior expertise. Your account gets undivided attention from someone with 10+ years of experience—not a junior account manager learning on your budget.
Why Hire a Google Ads Consultant?
Google Ads can be incredibly effective, but it's also easy to waste money. The platform is complex, the competition is fierce, and Google's own recommendations often benefit their revenue more than your results.
A Google Ads consultant brings years of experience to your account—helping you avoid common mistakes, implement proven strategies, and achieve better results than you could on your own.
Unlike agencies where your account might be managed by junior staff, working with a consultant means direct access to senior expertise. Every decision is made by someone who understands the nuances of effective PPC.
Consulting Services
Account Audit & Strategy
Comprehensive review of your existing Google Ads account. Identify wasted spend, missed opportunities, and develop a roadmap for improvement.
- Full account structure analysis
- Keyword and search term review
- Conversion tracking audit
- Competitor analysis
- Priority recommendations
Campaign Setup
Build Google Ads campaigns from scratch with proper structure, targeting, and tracking—designed to generate results from day one.
- Account structure planning
- Keyword research & grouping
- Ad copy creation
- Extension setup
- Conversion tracking implementation
Ongoing Management
Continuous optimization and management of your campaigns. Regular reporting, testing, and improvements to maximize ROI.
- Weekly optimization
- Bid management
- Search term mining
- A/B testing
- Monthly strategy calls
Training & Consultation
Learn to manage your own campaigns effectively. One-on-one training tailored to your business and goals.
- Platform navigation
- Campaign setup basics
- Optimization techniques
- Reporting & analysis
- Q&A sessions
Consultant vs Agency: How Do They Compare?
Both options have their place. Here's an honest comparison to help you decide.
| Factor | Consultant | Agency |
|---|---|---|
| Cost | Typically 30-50% less than agency fees | Higher overhead means higher fees |
| Attention | Fewer clients = more focus on your account | Account managers juggle many clients |
| Experience Level | Usually senior practitioners with 10+ years | May assign junior staff to smaller accounts |
| Communication | Direct access, no middleman | May go through account managers |
| Flexibility | Adaptable to your specific needs | May have rigid processes |
| Coverage | Holiday/illness could mean gaps | Team coverage available |
How I Work
Discovery Call
We discuss your business, goals, current situation, and what success looks like. No sales pitch—just an honest conversation about whether Google Ads is right for you.
Account Audit
For existing accounts, I conduct a thorough audit. For new accounts, I research your market, competitors, and keyword opportunities.
Strategy & Proposal
Based on the audit, I present a clear strategy with expected outcomes, timeline, and transparent pricing. You decide if it makes sense.
Implementation
Once approved, I implement the strategy—whether that's optimizing existing campaigns or building new ones from scratch.
Optimization & Reporting
Ongoing optimization based on data. Regular reports that focus on what matters—leads, revenue, and ROI—not vanity metrics.
About PPC Chief
With 15+ years of Google Ads experience and over £20M in managed ad spend, I've seen what works and what doesn't across dozens of industries.
My approach is simple: treat every client's budget like it's my own money. That means honest advice, transparent reporting, and a focus on the metrics that actually matter—leads, sales, and revenue.
I work with a limited number of clients to ensure everyone gets the attention they deserve. No junior account managers, no passing you off to someone else.
What You Get
- Direct access via email, phone, or video call
- Monthly strategy calls to discuss performance
- Clear reporting focused on business outcomes
- Full transparency—you own your account
- No long-term contracts or hidden fees
Ready to Improve Your Google Ads Performance?
Get a free, no-obligation review of your Google Ads account. I'll identify what's working, what's not, and where the opportunities are.