Google Ads Consultant: 15+ Years, £20M+ Managed
Hire a Google Ads consultant who actually manages your campaigns — not an account manager reading from a dashboard. PPC Chief gives you direct access to senior Google Ads specialists with 15+ years experience managing £20M+ in ad spend.
What Does a Google Ads Consultant Do?
A Google Ads consultant manages your search, shopping, display, and video campaigns on Google's advertising platform. Unlike a general marketing agency, a Google Ads consultant specialises in the Google Ads ecosystem — keyword strategy, Quality Score, bid management, conversion tracking, and campaign structure optimisation.
Google Ads Consultant vs PPC Agency
A Google Ads consultant gives you direct access to the specialist managing your account. At a large agency, your campaigns may be managed by junior staff or shared across 30+ accounts. At PPC Chief, the specialist who audits your account is the same person who optimises it every week.
No handoffs. No layers. No account managers relaying messages between you and the person doing the work. The result is faster decisions, deeper knowledge of your business, and someone who actually understands what's happening in your account — because they're in it every day.
What We Do
Everything needed to turn your Google Ads into a predictable source of qualified leads and revenue.
Account Audit & Strategy
Complete review of your account structure, settings, and performance. We identify wasted spend, missed opportunities, and build a 90-day roadmap.
Keyword & Negative Management
Find the search terms that drive revenue and block the ones that waste budget. Ongoing search term analysis to keep your targeting sharp.
Ad Copy & RSA Testing
Systematic testing of headlines, descriptions, and responsive search ads. We test against data, not hunches, to improve click-through rates and Quality Scores.
Shopping & PMax Campaigns
Google Shopping feed optimisation, Performance Max campaign setup, and ongoing asset group management. We structure PMax to give you control, not a black box.
Conversion Tracking & GA4
Proper attribution is the foundation of profitable Google Ads. We set up GA4, conversion tracking, offline imports, and server-side tagging.
Quality Score Optimisation
Improving Quality Score lowers your cost per click and improves ad position. We optimise landing page experience, ad relevance, and expected CTR systematically.
Results Our Clients See
Average cost-per-acquisition reduction within the first 90 days of management.
Return on ad spend across our managed accounts in the last 12 months.
Average budget savings from eliminating irrelevant clicks and poor targeting.
When Should You Hire a Google Ads Consultant?
Google Ads Consultant Pricing
Flat monthly fees. No percentage of spend. No hidden costs.
Strategy Session
Comprehensive Google Ads audit and 90-day roadmap
- Complete account structure review
- Landing page analysis
- Competitor ad intelligence
- Attribution & tracking audit
- 90-day optimization roadmap
- Recorded Loom walkthrough
- Credited upon signing
Growth
For businesses spending £3k-10k/month on ads
- Full campaign management
- Weekly optimization
- Conversion tracking setup
- Monthly performance reports
- Dedicated account manager
- Slack/email support
Scale
For businesses spending £10k+/month on ads
- Everything in Growth
- Multi-platform management
- Landing page recommendations
- Bi-weekly strategy calls
- Custom reporting dashboard
Google Ads Consultant FAQ
- A Google Ads consultant is a specialist who manages your search, shopping, display, and video campaigns on Google's advertising platform. Unlike a general marketing agency, a Google Ads consultant focuses exclusively on the Google Ads ecosystem — keyword strategy, Quality Score, bid management, conversion tracking, and campaign structure optimisation. At PPC Chief, our consultants have 15+ years of hands-on experience managing £20M+ in ad spend.
- Google Ads consultant fees in the UK typically range from £500 to £5,000+ per month depending on account complexity and ad spend levels. At PPC Chief, our flat-fee plans start at £1,500/mo for accounts spending £3k-10k/month. We also offer a one-off Strategy Session for £400 if you want an audit before committing to ongoing management. We never charge a percentage of your ad spend.
- A Google Ads consultant gives you direct access to the specialist managing your account. At a large agency, your campaigns may be managed by junior staff or shared across 30+ accounts. The trade-off is that large agencies may offer broader services (SEO, social, creative). If your primary need is Google Ads expertise with direct access to the person doing the work, a consultant model is better. PPC Chief operates on a consultant model — you always work directly with senior specialists.
- Quality Score is determined by three factors: expected click-through rate, ad relevance, and landing page experience. We improve it by tightening keyword-to-ad alignment, writing more relevant ad copy for each ad group, improving landing page load speed and content relevance, and restructuring campaigns so each ad group targets a tight theme. Higher Quality Scores mean lower CPCs and better ad positions.
- Yes. We manage Google Shopping, Performance Max, and standard Search campaigns. For Shopping, we optimise product feeds, bidding, and negative keywords. For PMax, we structure asset groups carefully, monitor search term reports, and ensure your budget isn't being wasted on irrelevant placements. We treat PMax as a tool to be managed, not a set-and-forget solution.
- Most clients see measurable improvements within 30-60 days. The first two weeks focus on auditing, fixing tracking, and eliminating obvious waste. Weeks 3-8 involve restructuring campaigns and testing new ad copy. By month 3, we typically have enough data to show clear trends in cost per lead, ROAS, and conversion rates. Accounts with significant wasted spend often see the fastest improvements.
Get a Free Google Ads Audit
Find out exactly where your Google Ads budget is leaking. Our senior consultants will audit your account and show you what to fix first. No obligation, no hard sell.