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Learn how much to budget for Google Ads based on your industry. Covers budget tiers, industry benchmarks, and when to increase spend for maximum ROI.
PPC Chief
Expert PPC Management
Explore Google Ads return on ad spend (ROAS) across 23 industries. See which verticals deliver the best ROI and how to benchmark your own campaigns.
2026 Google Ads cost per lead benchmarks across all industries. Learn what drives CPL and proven strategies to reduce your cost per lead.
Should your small business invest in Google Ads? We break down minimum budgets, best industries for SMBs, and how to compete with larger advertisers.
Compare Google Ads costs between New York and Los Angeles. See CPC differences, market characteristics, and tips for advertising in America's two largest cities.
Google is rolling out Business Agent — a branded AI assistant for your products — plus expanded promotion support. Here's what e-commerce advertisers need to know.
Is your store invisible to Google's AI? Discover the 5 UCP data fixes—from Schema audits to Cart Permalinks—every DTC brand needs to survive the shift to Agentic Commerce.
Get a free Wasted Spend Analysis and discover how much you could save on your PPC campaigns.