Google Ads guides, PPC benchmarks, and campaign optimisation advice from senior PPC specialists.
Your ads may not be underperforming. Your measurement may be broken. The 5-part audit that finds double counting, consent gaps, and GA4 discrepancies before they misdirect your budget.
PPC Chief
Google Ads Specialists · 15+ Years · 200+ Accounts
A practical Google Ad Grant low-delivery diagnosis: policy, tracking, bidding, demand, keywords, location, ads and landing pages.
Set up meaningful Google Ad Grants conversions for donations, calls and sign-ups, with primary and secondary goals, values and checks.
Why Google Ads can hide 57-67% of search-term spend, what current industry evidence shows, and how to manage the risk without mistaking hidden traffic for wasted traffic.
What to do when a client's Google Ads account is suspended: preserve evidence, protect your MCC, audit the policy label, avoid risky workarounds, and prepare a documented appeal.
A pre-launch checklist to stop routine site changes from triggering a Google Ads suspension: redirects, crawler access, CDN cache, tracking templates, trust pages, and Merchant Center sync.
A vendor-neutral guide to lead generation fraud: how fake leads, bot clicks, and spam calls drain PPC budgets, the real cases, the warning signs, and a concrete defence playbook.
Get a free Wasted Spend Analysis and discover how much you could save on your PPC campaigns.