LinkedIn Ads Management: Reach B2B Decision-Makers
The only ad platform where you can target professionals by job title, seniority, company, and industry. We build and manage LinkedIn campaigns that fill your B2B pipeline with qualified decision-makers.
Most B2B LinkedIn Ad Spend Is Wasted on Broad Audiences
LinkedIn has 1 billion professionals. That's the opportunity -- and the trap. Most B2B advertisers target audiences that are too broad, burn through budget on impressions from people who will never buy, and measure success by form fills instead of pipeline.
The result: high CPCs, low lead quality, and a growing belief that "LinkedIn ads don't work." They do -- but only when targeting, creative, and measurement are built for B2B sales cycles.
At PPC Chief, we build LinkedIn campaigns around your ICP and sales process. Every lead is tracked from form fill to SQL to closed revenue -- so you know exactly what LinkedIn delivers to your pipeline.
What Are LinkedIn Ads?
LinkedIn Advertising targets professionals by job title, company, industry, seniority, and skills. The only ad platform where you can reach B2B decision-makers by their actual role. Higher CPCs than other platforms but significantly higher lead quality for B2B. Formats include Sponsored Content, Message Ads, Lead Gen Forms, and Document Ads.
What Our LinkedIn Ads Management Includes
End-to-end management of your LinkedIn advertising, from audience strategy through to pipeline reporting.
Sponsored Content Campaigns
Single image, carousel, and video ads in the LinkedIn feed -- native formats that reach professionals as they browse industry content.
LinkedIn Lead Gen Forms
Pre-filled forms that capture lead data without leaving LinkedIn. Higher conversion rates and lower friction than landing page forms.
Account-Based Marketing (ABM)
Target specific companies by name with tailored messaging. Align ad campaigns with your sales team's target account list.
Decision-Maker Targeting by Title/Seniority
Reach C-suite, directors, and managers by their actual job title, seniority level, function, and company size -- targeting no other platform can match.
Creative & Copy Testing
Structured A/B testing across headlines, images, and CTAs to find the combinations that drive the lowest cost per qualified lead.
CRM Integration & Lead Quality Tracking
Connect LinkedIn leads to your CRM pipeline. Track cost per SQL and revenue attribution -- not just form fills.
Results Our Clients See
LinkedIn leads convert to sales-qualified opportunities at 2.5x the rate of Google Search leads for B2B clients.
Lower cost per sales-qualified lead through precise job title targeting and Lead Gen Form optimisation.
Above-benchmark click-through rates on Lead Gen Form campaigns through audience refinement and creative testing.
When to Use LinkedIn Ads
Selling B2B products or services to specific job titles or industries
Running account-based marketing campaigns against a named target list
Generating leads for high-value sales cycles where lead quality matters more than volume
Launching thought leadership campaigns to build authority with decision-makers
Recruiting senior talent or promoting employer brand to professionals
Driving registrations for B2B webinars, events, or white papers
How It Works
A proven four-step process from ICP mapping to pipeline growth.
Audience & Objective Mapping
We map your ideal customer profile to LinkedIn's targeting options -- job titles, seniority, company size, industry, and skills -- and define campaign objectives tied to pipeline metrics.
Campaign Build & Creative
Ad format selection, audience segmentation, creative production, and Lead Gen Form setup. Every element designed to attract qualified decision-makers.
Launch & Optimise
Campaigns go live with A/B testing across creatives, audiences, and bidding strategies. We optimise weekly based on lead quality, not just volume.
Report & Scale
Transparent reporting on cost per lead, cost per SQL, and pipeline contribution. Winning audiences and creatives are scaled; underperformers are cut.
LinkedIn Ads Management Pricing
Flat monthly fees. No percentage of ad spend. No hidden costs.
Starter
For businesses testing LinkedIn advertising
- --1 campaign objective
- --Up to £5k/month ad spend
- --Monthly reporting
- --Audience setup & targeting
- --Basic conversion tracking
Growth
For businesses scaling B2B lead generation
- --Multiple campaign objectives
- --Up to £25k/month ad spend
- --Fortnightly reporting
- --Lead Gen Forms & Sponsored Content
- --ABM audience setup
- --CRM integration & lead quality tracking
Enterprise
For large accounts requiring full-service management
- --All LinkedIn ad formats
- --£25k+ monthly ad spend
- --Weekly reporting & calls
- --Full ABM campaign management
- --Dynamic creative testing
- --Pipeline attribution reporting
- --Dedicated account manager
LinkedIn Ads Management -- Frequently Asked Questions
- LinkedIn ads typically cost £5-£15 per click, higher than Google or Meta. However, for B2B campaigns targeting decision-makers, the cost per sales-qualified lead is often lower because lead quality is significantly higher. Minimum daily budget is £8.
- We manage Sponsored Content (single image, carousel, video), Message Ads (InMail), Lead Gen Forms, Document Ads, and Conversation Ads. We recommend the right mix based on your objectives -- lead generation, brand awareness, or website traffic.
- LinkedIn is the only platform where you can target by job title, seniority, company name, company size, industry, and skills. Google Ads targets search intent. For B2B, LinkedIn reaches the right people; Google Ads reaches people searching for your solution. They work best together.
- Lead Gen Forms are native LinkedIn forms pre-filled with a user's profile data. When someone clicks your ad, their name, email, job title, and company auto-populate. This reduces friction and typically delivers 2-3x higher conversion rates than landing page forms.
- Initial lead data is visible within the first week. Meaningful patterns in lead quality and cost per SQL typically emerge after 3-4 weeks as the algorithm optimises delivery. Full pipeline impact is clearest after 8-12 weeks due to longer B2B sales cycles.
- Yes. We connect LinkedIn Lead Gen Forms directly to your CRM (HubSpot, Salesforce, Pipedrive, or others) via native integrations or Zapier. This lets us track lead quality downstream and optimise campaigns based on SQL and revenue data, not just form fills.
Ready to Fill Your Pipeline With Decision-Makers?
Get a free audit of your LinkedIn advertising strategy. See where your budget is being wasted and how we can connect LinkedIn leads to real pipeline revenue.