YouTube Ads Management: Video Campaigns That Convert
Reach your ideal customers on the world's second-largest search engine. We build, manage, and optimise YouTube ad campaigns that drive measurable brand awareness, consideration, and conversions.
Most YouTube Ad Spend Is Wasted on the Wrong Audiences
YouTube reaches over 2 billion logged-in users monthly. That scale is both its greatest strength and the biggest trap for advertisers.
Without precise audience targeting, creative testing, and proper measurement, most businesses end up paying for views from people who will never buy. They see high view counts but no pipeline impact.
At PPC Chief, we build YouTube campaigns that connect video views to business outcomes -- not vanity metrics. Every campaign is structured around your conversion goals, with full-funnel tracking so you know exactly what your video spend delivers.
What Are YouTube Ads?
YouTube ads are video advertising on the world's second-largest search engine. Formats include skippable in-stream, non-skippable, bumper ads, in-feed video, and Shorts. All YouTube advertising is managed through Google Ads, giving advertisers access to Google's full targeting capabilities including custom intent audiences, remarketing lists, and demographic layering.
What Our YouTube Ads Management Includes
End-to-end management of your YouTube advertising, from strategy through to ongoing optimisation.
Skippable In-Stream Campaigns
TrueView ads that play before, during, or after YouTube videos. You only pay when viewers watch 30 seconds or engage -- maximising budget efficiency.
Non-Skippable & Bumper Ads
15-second non-skippable and 6-second bumper ads for maximum reach and brand recall when awareness is the priority.
YouTube Shorts Advertising
Vertical video ads placed within YouTube Shorts -- reaching younger, mobile-first audiences in a fast-growing format.
Audience Targeting & Custom Segments
Custom intent, affinity, in-market, and remarketing audiences built to reach the people most likely to convert.
Creative Strategy & Ad Scripting
Data-informed creative briefs, script frameworks, and hook strategies that drive watch-through rates and action.
View-Through & Conversion Tracking
Full-funnel measurement including view-through conversions, assisted conversions, and brand lift studies.
Results Our Clients See
Average brand recall lift across YouTube ad campaigns vs industry benchmarks.
Lower cost-per-view through audience refinement and creative optimisation.
Increase in brand consideration measured via Google Brand Lift studies.
When to Use YouTube Ads
Launching a new product or brand and need rapid awareness
Remarketing to website visitors with video to drive conversions
Competing in a crowded market where visual storytelling differentiates
Building a mid-funnel pipeline to feed Search and Shopping campaigns
Targeting competitor audiences with comparison messaging
Running seasonal or event-driven promotions at scale
How It Works
A proven four-step process from audit to scale.
Audience & Channel Audit
We analyse your existing data, competitor landscape, and target audience to build a YouTube strategy that aligns with your business goals.
Creative & Campaign Build
Script frameworks, ad format selection, audience segmentation, and campaign structure designed for your specific objectives.
Launch & Optimise
Campaigns go live with A/B testing across creatives, audiences, and placements. We optimise daily based on real performance data.
Report & Scale
Transparent reporting on views, conversions, and downstream impact. Winning combinations are scaled; underperformers are cut.
YouTube Ads Management Pricing
Flat monthly fees. No percentage of ad spend. No hidden costs.
Starter
For businesses testing YouTube advertising
- --1 campaign type
- --Up to £5k/month ad spend
- --Monthly reporting
- --Audience setup & targeting
- --Basic conversion tracking
Growth
For businesses scaling video campaigns
- --Multiple campaign types
- --Up to £25k/month ad spend
- --Fortnightly reporting
- --Creative strategy & scripting
- --Custom audience segments
- --View-through conversion tracking
Enterprise
For large accounts requiring full-service management
- --All YouTube ad formats
- --£25k+ monthly ad spend
- --Weekly reporting & calls
- --Brand Lift studies
- --Competitor conquest campaigns
- --Full-funnel attribution
- --Dedicated account manager
YouTube Ads Management -- Frequently Asked Questions
- YouTube ad costs vary by format and targeting. Skippable in-stream ads typically cost £0.01-£0.06 per view, while non-skippable ads run on a CPM basis averaging £4-£10 per thousand impressions. Your total investment depends on audience size, competition, and campaign objectives.
- We manage all YouTube ad formats: skippable in-stream, non-skippable in-stream, bumper ads, in-feed video ads, YouTube Shorts ads, and masthead placements. We recommend the right mix based on your goals -- awareness, consideration, or conversion.
- While having professional video assets helps, we provide creative strategy and scripting support. We can work with existing video content, help you brief a production team, or guide you through creating effective ads with minimal production budget.
- We track views, view-through rate, cost-per-view, and engagement metrics as leading indicators. For business impact, we measure view-through conversions, assisted conversions, and brand lift. We connect YouTube performance to your bottom-line revenue.
- Awareness metrics (views, reach) are visible immediately. Consideration and conversion impact typically becomes measurable within 2-4 weeks as the algorithm optimises and view-through conversions accumulate. Full-funnel impact is clearest after 6-8 weeks.
- Yes. While YouTube is strongest for awareness and consideration, skippable in-stream ads with strong CTAs and landing pages can drive direct conversions. Remarketing video campaigns in particular deliver strong direct-response results.
Ready to Turn YouTube Views Into Revenue?
Get a free audit of your video advertising strategy. See where your budget is being wasted and how we can connect YouTube performance to business results.