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Industry PPC Benchmarks
Discover average CPC, CTR, conversion rates, and CPA for your industry. See how your campaigns compare.
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PPC benchmarks
Understanding PPC Benchmarks
What Affects Your CPC?
- •Competition intensity in your market
- •Quality Score of your keywords and ads
- •Geographic targeting (London costs more)
- •Time of year and seasonal demand
- •Device targeting settings
How to Improve Your Metrics
- •Improve ad relevance and Quality Score
- •Test multiple ad variations continuously
- •Optimize landing page experience
- •Build comprehensive negative keyword lists
- •Use audience targeting and exclusions
Want to Beat These Benchmarks?
Our clients typically perform 30-50% above industry averages. Get a free analysis to see your improvement potential.