Negative Keywords Generator

Choose your industry, business model, and export match type. The generator combines two sources: terms linked to your sector and broader categories linked to your business model. A local service business gets a different starting point from a national e-commerce store or a software company.

Review the industry note before you export. It highlights terms that could still carry useful intent. The generated list is a starting point, not an automatic account change. Compare every term with your products, locations, and search terms before you add it to Google Ads.

Negative broad match blocks a search when it contains every word in the negative keyword, even if the order changes. It does not add synonyms or close variants. This format can suit short, clear exclusions, but multi-word terms need careful review.

Negative phrase match blocks searches that contain the complete phrase in the same order. Other words can appear before or after it. This option gives a practical balance for many exclusions. Negative exact match blocks only that precise search, without extra words. Use it when the unwanted query is specific and nearby searches could still be relevant.

The copy button uses Google Ads Editor power posting syntax. The CSV states the negative match type in a separate column. Select one match type for each export, then split your work into more than one export if different terms need different controls.

Industry context changes what you should exclude. Recruitment terms may be irrelevant for an e-commerce campaign but useful for a training provider. Location phrases can be essential for a local service business and unnecessary for a nationwide retailer. Software searches can show buying intent for a SaaS company and support intent for another advertiser.

Use the generator for a tailored first pass. Then review the category reference for universal, B2B, research, employment, support, and low-intent themes. The reference page owns the full list, so this tool does not repeat hundreds of terms or compete with it for list searches.

Generate the list, choose a match type, and review each term. Remove anything that could describe a useful customer, product, service, or location. Copy the formatted text when you want to paste a batch into Google Ads Editor. Download the CSV when you want a file with an explicit match type column.

In Google Ads Editor, select the campaign or ad group that should receive the exclusions. Open Keywords and targeting, then Keywords, Negative. Use Make multiple changes to paste the list, or import the CSV and confirm the column mapping. Review every proposed change before you keep it. Post the changes only after you confirm the destination and match type.

Use a shared list for exclusions that apply across several campaigns. Common examples include employment, education, support, and research intent. A shared list gives you one place to maintain those terms. Check every linked campaign when you change it because one edit can affect several areas of the account.

Use campaign-level negatives when the exclusion depends on a campaign's offer, location, audience, or search strategy. Use ad-group negatives when you need to separate closely related themes inside one campaign. Keep the scope as narrow as the reason for the exclusion. Review search terms after each material change and remove any negative that blocks relevant demand.