2025 DataHigh Competition
Finance & Insurance Google Ads Benchmarks
Google Ads benchmarks for banks, insurance companies, financial advisors, and fintech services.
$3.46
Avg. CPC
-34% vs avg
8.3%
Avg. CTR
+25% vs avg
2.5%
Avg. CVR
-66% vs avg
$83.93
Avg. CPL
+20% vs avg
How Finance & Insurance Compares to All Industries
Cost Per Click (CPC)$3.46
$0Avg: $5.26$10.52
Click-Through Rate (CTR)8.3%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)2.5%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$83.93
$0Avg: $70.11$140.22
Common Issues in Finance & Insurance Google Ads
Compliance restrictions on ad copy
Quote vs application tracking gaps
Brand term competition
Rate shopper vs serious applicant mixing
Optimization Tips for Finance & Insurance
Use quote calculators as micro-conversions
Implement call tracking for complex products
Create compliance-approved ad templates
Target life event audiences strategically
Popular Keywords in Finance & Insurance
car insurance quotesmortgage ratesfinancial advisorcredit cardslife insurance
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 5.0x
- Waste Rate
- 30%
- Search Volume
- high
- Competition
- high
How Do You Compare?
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Benchmarks
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