2025 DataMedium Competition
Furniture Google Ads Benchmarks
Google Ads benchmarks for furniture retailers, home furnishing stores, and interior design services.
$3.86
Avg. CPC
-27% vs avg
6.1%
Avg. CTR
-8% vs avg
2.7%
Avg. CVR
-64% vs avg
$121.51
Avg. CPL
+73% vs avg
How Furniture Compares to All Industries
Cost Per Click (CPC)$3.86
$0Avg: $5.26$10.52
Click-Through Rate (CTR)6.1%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)2.7%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$121.51
$0Avg: $70.11$140.22
Common Issues in Furniture Google Ads
High-value item long consideration cycles
Showrooming behavior
Delivery area limitations
Style preference segmentation
Optimization Tips for Furniture
Use Shopping campaigns with room-based categories
Implement store visit tracking if applicable
Create remarketing audiences for high-value browsers
Highlight financing options in ad copy
Popular Keywords in Furniture
sofas for salebedroom furnitureoffice deskdining tablefurniture store near me
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 4.0x
- Waste Rate
- 30%
- Search Volume
- medium
- Competition
- medium
More Furniture Google Ads Resources
Cost Calculator
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Benchmarks
Compare CPC, CTR, CVR to industry averages
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