Benchmarks/Dentists & Dental Services

2026 DataUpdated February 18, 2026High Competition

Dentists & Dental Services Google Ads Benchmarks

Google Ads benchmarks for dental practices, orthodontists, oral surgeons, and dental specialists.

$7.85

Avg. CPC

+49% vs avg

5.4%

Avg. CTR

-18% vs avg

9.1%

Avg. CVR

+21% vs avg

$83.93

Avg. CPL

+20% vs avg

What are Dentists & Dental Services Google Ads benchmarks in 2026?

Dentists & Dental Services benchmarks currently average $7.85 CPC, 5.4% CTR, 9.1% conversion rate, and $83.93 cost per lead. Use these values as your baseline before setting bid targets and growth budgets.

How Dentists & Dental Services Compares to All Industries

Cost Per Click (CPC)$7.85

$0Avg: $5.26$10.52

Click-Through Rate (CTR)5.4%

0%Avg: 6.7%13.3%

Conversion Rate (CVR)9.1%

0%Avg: 7.5%15.0%

Cost Per Lead (CPL)$83.93

$0Avg: $70.11$140.22

Common Issues in Dentists & Dental Services Google Ads

Insurance-related search waste

Emergency vs routine appointment mixing

Specialty service targeting gaps

New patient vs existing patient tracking

Optimization Tips for Dentists & Dental Services

Use call tracking for appointment bookings

Create separate campaigns for cosmetic vs general dentistry

Implement new patient offers in ad copy

Target radius around practice location carefully

Popular Keywords in Dentists & Dental Services

dentist near meteeth whiteningdental implantsemergency dentistorthodontist

These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.

Quick Stats

Est. ROAS: 5.5x
Waste Rate: 28%
Search Volume: high
Competition: high

How Do You Compare?

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Related Industries

Beauty & Personal Care

CPC: $5.7 | CTR: 5.7%

Business Services

CPC: $5.58 | CTR: 5.7%

Career & Employment

CPC: $5.16 | CTR: 6.6%

Education & Instruction

CPC: $6.23 | CTR: 5.7%

Quick Answers About Dentists & Dental Services Benchmarks

What is a good CPC for dentists & dental services Google Ads?

Current benchmark CPC for dentists & dental services is $7.85. Campaigns below this level usually indicate strong quality score and tighter keyword intent targeting.

What conversion rate should dentists & dental services advertisers target?

The 2026 benchmark conversion rate is 9.1% for dentists & dental services. Use this as a baseline and improve landing-page relevance to move above average.

Is dentists & dental services Google Ads competitive?

Dentists & Dental Services is currently a high competition vertical. Auction pressure in this category directly impacts CPC and cost per lead, so negative keywords and segmentation matter more.

Calculate Your Dentists & Dental Services Google Ads Costs

Estimate CPC ($7.85), monthly budget, and cost per lead by location