2025 DataHigh Competition
Dentists & Dental Services Google Ads Benchmarks
Google Ads benchmarks for dental practices, orthodontists, oral surgeons, and dental specialists.
$7.85
Avg. CPC
+49% vs avg
5.4%
Avg. CTR
-18% vs avg
9.1%
Avg. CVR
+21% vs avg
$83.93
Avg. CPL
+20% vs avg
How Dentists & Dental Services Compares to All Industries
Cost Per Click (CPC)$7.85
$0Avg: $5.26$10.52
Click-Through Rate (CTR)5.4%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)9.1%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$83.93
$0Avg: $70.11$140.22
Common Issues in Dentists & Dental Services Google Ads
Insurance-related search waste
Emergency vs routine appointment mixing
Specialty service targeting gaps
New patient vs existing patient tracking
Optimization Tips for Dentists & Dental Services
Use call tracking for appointment bookings
Create separate campaigns for cosmetic vs general dentistry
Implement new patient offers in ad copy
Target radius around practice location carefully
Popular Keywords in Dentists & Dental Services
dentist near meteeth whiteningdental implantsemergency dentistorthodontist
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 5.5x
- Waste Rate
- 28%
- Search Volume
- high
- Competition
- high
How Do You Compare?
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