2025 DataHigh Competition
Business Services Google Ads Benchmarks
Google Ads benchmarks for B2B services, consulting, business solutions, and professional services.
$5.58
Avg. CPC
+6% vs avg
5.7%
Avg. CTR
-15% vs avg
5.1%
Avg. CVR
-32% vs avg
$103.54
Avg. CPL
+48% vs avg
How Business Services Compares to All Industries
Cost Per Click (CPC)$5.58
$0Avg: $5.26$10.52
Click-Through Rate (CTR)5.7%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)5.1%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$103.54
$0Avg: $70.11$140.22
Common Issues in Business Services Google Ads
Long sales cycle attribution gaps
Lead quality vs quantity tradeoffs
Job seeker traffic waste
Enterprise vs SMB targeting confusion
Optimization Tips for Business Services
Implement offline conversion imports from CRM
Use LinkedIn audience targeting in Google Ads
Create separate campaigns for different company sizes
Add extensive negative keywords for jobs and careers
Popular Keywords in Business Services
business consultingIT servicesHR outsourcingaccounting servicesbusiness software
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 4.0x
- Waste Rate
- 32%
- Search Volume
- medium
- Competition
- high
How Do You Compare?
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Benchmarks
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