2025 DataHigh Competition
Automotive - Sales Google Ads Benchmarks
Google Ads benchmarks for car dealerships, auto sales, and vehicle marketplaces.
$2.41
Avg. CPC
-54% vs avg
8.3%
Avg. CTR
+24% vs avg
7.8%
Avg. CVR
+3% vs avg
$38.86
Avg. CPL
-45% vs avg
How Automotive - Sales Compares to All Industries
Cost Per Click (CPC)$2.41
$0Avg: $5.26$10.52
Click-Through Rate (CTR)8.3%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)7.8%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$38.86
$0Avg: $70.11$140.22
Common Issues in Automotive - Sales Google Ads
New vs used inventory confusion
Model year targeting gaps
Service department search bleed
Trade-in vs purchase intent mixing
Optimization Tips for Automotive - Sales
Use vehicle listing ads (VLAs) for inventory
Separate new and used vehicle campaigns
Implement store visit conversions if available
Target in-market audiences for auto buyers
Popular Keywords in Automotive - Sales
used cars near menew car dealsSUV for salecar dealershipbest car prices
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 6.0x
- Waste Rate
- 25%
- Search Volume
- high
- Competition
- high
How Do You Compare?
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Benchmarks
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