2025 DataLow Competition
Arts & Entertainment Google Ads Benchmarks
Google Ads benchmarks for event venues, theaters, museums, artists, and entertainment businesses.
$1.6
Avg. CPC
-70% vs avg
13.1%
Avg. CTR
+97% vs avg
4.8%
Avg. CVR
-36% vs avg
$30.27
Avg. CPL
-57% vs avg
How Arts & Entertainment Compares to All Industries
Cost Per Click (CPC)$1.6
$0Avg: $5.26$10.52
Click-Through Rate (CTR)13.1%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)4.8%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$30.27
$0Avg: $70.11$140.22
Common Issues in Arts & Entertainment Google Ads
Event date targeting misalignment
Geographic waste for touring events
Ticket scalper competition
Last-minute booking attribution
Optimization Tips for Arts & Entertainment
Use countdown customizers for event dates
Implement radius targeting around venues
Increase bids as event dates approach
Use audience targeting for past attendees
Popular Keywords in Arts & Entertainment
concerts near metheater ticketsmuseum admissioncomedy showsart gallery events
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 5.5x
- Waste Rate
- 18%
- Search Volume
- high
- Competition
- low
How Do You Compare?
Get a free analysis of your arts & entertainment Google Ads account.
Get Free AnalysisMore Arts & Entertainment Google Ads Resources
Cost Calculator
Calculate your expected CPC, CPL, and ROI
View cost calculator →Is It Worth It?
ROI analysis with pros, cons, and verdict
View is it worth it? →You are here
Benchmarks
Compare CPC, CTR, CVR to industry averages
See How Your Arts & Entertainment Campaigns Compare
Get personalized insights for your arts & entertainment campaigns. No commitment required.
Get Your Free Arts & Entertainment PPC Audit
See how your account compares to these benchmarks. We'll identify wasted spend and show you exactly where to improve.