2025 DataHigh Competition
Apparel, Fashion & Jewelry Google Ads Benchmarks
Google Ads benchmarks for clothing retailers, fashion brands, jewelry stores, and accessories.
$4.31
Avg. CPC
-18% vs avg
6.8%
Avg. CTR
+2% vs avg
4.0%
Avg. CVR
-47% vs avg
$101.49
Avg. CPL
+45% vs avg
How Apparel, Fashion & Jewelry Compares to All Industries
Cost Per Click (CPC)$4.31
$0Avg: $5.26$10.52
Click-Through Rate (CTR)6.8%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)4.0%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$101.49
$0Avg: $70.11$140.22
Common Issues in Apparel, Fashion & Jewelry Google Ads
High return rates affecting true ROAS
Seasonal inventory sync issues
Size and color variant tracking gaps
Brand vs generic keyword cannibalization
Optimization Tips for Apparel, Fashion & Jewelry
Use Shopping campaigns with detailed product attributes
Implement dynamic remarketing for cart abandoners
Adjust bids seasonally (holidays, fashion weeks)
Track micro-conversions like wishlist adds and size selections
Popular Keywords in Apparel, Fashion & Jewelry
women's dressesmen's watchesdesigner handbagsengagement ringsrunning shoes
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 4.2x
- Waste Rate
- 28%
- Search Volume
- high
- Competition
- high
How Do You Compare?
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