2025 DataHigh Competition
Attorneys & Legal Services Google Ads Benchmarks
Google Ads benchmarks for law firms, attorneys, legal services, and legal aid organizations.
$8.58
Avg. CPC
+63% vs avg
6.0%
Avg. CTR
-10% vs avg
5.1%
Avg. CVR
-32% vs avg
$131.63
Avg. CPL
+88% vs avg
How Attorneys & Legal Services Compares to All Industries
Cost Per Click (CPC)$8.58
$0Avg: $5.26$10.52
Click-Through Rate (CTR)6.0%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)5.1%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$131.63
$0Avg: $70.11$140.22
Common Issues in Attorneys & Legal Services Google Ads
Click fraud from competitors
Broad geographic targeting waste
Non-converting practice areas draining budget
After-hours clicks with no response capability
Optimization Tips for Attorneys & Legal Services
Use call-only campaigns for high-intent searches
Implement click fraud protection software
Separate campaigns by practice area with dedicated landing pages
Use ad scheduling to match office hours or 24/7 intake
Popular Keywords in Attorneys & Legal Services
personal injury lawyerdivorce attorney near mecriminal defense lawyerimmigration attorneyestate planning lawyer
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 8.0x
- Waste Rate
- 35%
- Search Volume
- high
- Competition
- high
How Do You Compare?
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Benchmarks
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