2025 DataMedium Competition
Animals & Pets Google Ads Benchmarks
Google Ads benchmarks for pet stores, veterinarians, pet services, and animal-related businesses.
$3.97
Avg. CPC
-25% vs avg
6.6%
Avg. CTR
-1% vs avg
13.1%
Avg. CVR
+74% vs avg
$31.82
Avg. CPL
-55% vs avg
How Animals & Pets Compares to All Industries
Cost Per Click (CPC)$3.97
$0Avg: $5.26$10.52
Click-Through Rate (CTR)6.6%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)13.1%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$31.82
$0Avg: $70.11$140.22
Common Issues in Animals & Pets Google Ads
Broad match capturing irrelevant pet terms
Location targeting too wide for local services
Not separating products vs services campaigns
Missing negative keywords for DIY pet care
Optimization Tips for Animals & Pets
Segment campaigns by pet type (dogs, cats, exotic) for better relevance
Use location extensions for brick-and-mortar stores
Add negative keywords for adoption and rescue searches if selling products
Leverage remarketing for repeat purchase products like food and supplies
Popular Keywords in Animals & Pets
pet store near meveterinariandog groomingpet suppliescat food delivery
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 4.5x
- Waste Rate
- 22%
- Search Volume
- medium
- Competition
- medium
More Animals & Pets Google Ads Resources
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Benchmarks
Compare CPC, CTR, CVR to industry averages
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