Benchmarks/Automotive - Repair & Service

2026 DataUpdated February 18, 2026Medium Competition

Automotive - Repair & Service Google Ads Benchmarks

Google Ads benchmarks for auto repair shops, mechanics, tire shops, and automotive service centers.

$3.9

Avg. CPC

-26% vs avg

5.6%

Avg. CTR

-17% vs avg

14.7%

Avg. CVR

+95% vs avg

$28.5

Avg. CPL

-59% vs avg

What are Automotive - Repair & Service Google Ads benchmarks in 2026?

Automotive - Repair & Service benchmarks currently average $3.9 CPC, 5.6% CTR, 14.7% conversion rate, and $28.5 cost per lead. Use these values as your baseline before setting bid targets and growth budgets.

How Automotive - Repair & Service Compares to All Industries

Cost Per Click (CPC)$3.9

$0Avg: $5.26$10.52

Click-Through Rate (CTR)5.6%

0%Avg: 6.7%13.3%

Conversion Rate (CVR)14.7%

0%Avg: 7.5%15.0%

Cost Per Lead (CPL)$28.5

$0Avg: $70.11$140.22

Common Issues in Automotive - Repair & Service Google Ads

Emergency vs scheduled service mixing

DIY searcher waste

Parts vs service confusion

Mobile vs desktop experience gaps

Optimization Tips for Automotive - Repair & Service

Use call extensions prominently for emergency services

Implement location extensions with service areas

Create separate campaigns for emergency vs maintenance

Add negative keywords for parts-only searches

Popular Keywords in Automotive - Repair & Service

oil change near mebrake repairtire shopcar mechanicauto body shop

These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.

Quick Stats

Est. ROAS: 5.0x
Waste Rate: 20%
Search Volume: high
Competition: medium

How Do You Compare?

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Related Industries

Arts & Entertainment

CPC: $1.6 | CTR: 13.1%

Attorneys & Legal Services

CPC: $8.58 | CTR: 6.0%

Automotive - Sales

CPC: $2.41 | CTR: 8.3%

Beauty & Personal Care

CPC: $5.7 | CTR: 5.7%

Quick Answers About Automotive - Repair & Service Benchmarks

What is a good CPC for automotive - repair & service Google Ads?

Current benchmark CPC for automotive - repair & service is $3.9. Campaigns below this level usually indicate strong quality score and tighter keyword intent targeting.

What conversion rate should automotive - repair & service advertisers target?

The 2026 benchmark conversion rate is 14.7% for automotive - repair & service. Use this as a baseline and improve landing-page relevance to move above average.

Is automotive - repair & service Google Ads competitive?

Automotive - Repair & Service is currently a medium competition vertical. Auction pressure in this category directly impacts CPC and cost per lead, so negative keywords and segmentation matter more.

Calculate Your Automotive - Repair & Service Google Ads Costs

Estimate CPC ($3.9), monthly budget, and cost per lead by location