2025 DataMedium Competition
Automotive - Repair & Service Google Ads Benchmarks
Google Ads benchmarks for auto repair shops, mechanics, tire shops, and automotive service centers.
$3.9
Avg. CPC
-26% vs avg
5.6%
Avg. CTR
-17% vs avg
14.7%
Avg. CVR
+95% vs avg
$28.5
Avg. CPL
-59% vs avg
How Automotive - Repair & Service Compares to All Industries
Cost Per Click (CPC)$3.9
$0Avg: $5.26$10.52
Click-Through Rate (CTR)5.6%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)14.7%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$28.5
$0Avg: $70.11$140.22
Common Issues in Automotive - Repair & Service Google Ads
Emergency vs scheduled service mixing
DIY searcher waste
Parts vs service confusion
Mobile vs desktop experience gaps
Optimization Tips for Automotive - Repair & Service
Use call extensions prominently for emergency services
Implement location extensions with service areas
Create separate campaigns for emergency vs maintenance
Add negative keywords for parts-only searches
Popular Keywords in Automotive - Repair & Service
oil change near mebrake repairtire shopcar mechanicauto body shop
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 5.0x
- Waste Rate
- 20%
- Search Volume
- high
- Competition
- medium
How Do You Compare?
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Benchmarks
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