2025 DataHigh Competition
Beauty & Personal Care Google Ads Benchmarks
Google Ads benchmarks for salons, spas, skincare brands, cosmetics, and personal care services.
$5.7
Avg. CPC
+8% vs avg
5.7%
Avg. CTR
-14% vs avg
7.8%
Avg. CVR
+4% vs avg
$60.34
Avg. CPL
-14% vs avg
How Beauty & Personal Care Compares to All Industries
Cost Per Click (CPC)$5.7
$0Avg: $5.26$10.52
Click-Through Rate (CTR)5.7%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)7.8%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$60.34
$0Avg: $70.11$140.22
Common Issues in Beauty & Personal Care Google Ads
Product vs service intent confusion
Brand term competition from resellers
Seasonal demand fluctuations
Tutorial seekers vs buyers
Optimization Tips for Beauty & Personal Care
Use before/after images in display campaigns
Implement booking integrations for instant conversion
Target life event audiences (weddings, proms)
Leverage YouTube for tutorial-style ads
Popular Keywords in Beauty & Personal Care
hair salon near mespa treatmentsskincare productsnail salonmakeup artist
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 4.5x
- Waste Rate
- 25%
- Search Volume
- high
- Competition
- high
How Do You Compare?
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Benchmarks
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