2025 DataHigh Competition
Career & Employment Google Ads Benchmarks
Google Ads benchmarks for job boards, staffing agencies, recruiters, and career services.
$5.16
Avg. CPC
-2% vs avg
6.6%
Avg. CTR
-1% vs avg
4.3%
Avg. CVR
-42% vs avg
$62.8
Avg. CPL
-10% vs avg
How Career & Employment Compares to All Industries
Cost Per Click (CPC)$5.16
$0Avg: $5.26$10.52
Click-Through Rate (CTR)6.6%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)4.3%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$62.8
$0Avg: $70.11$140.22
Common Issues in Career & Employment Google Ads
Job seeker vs employer intent mixing
Geographic targeting for remote roles
Industry-specific role segmentation
Application completion tracking
Optimization Tips for Career & Employment
Segment by job category and experience level
Use audience targeting for passive job seekers
Implement application started vs completed tracking
Leverage remarketing for incomplete applications
Popular Keywords in Career & Employment
jobs near meremote workstaffing agencycareer coachingresume services
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 3.5x
- Waste Rate
- 30%
- Search Volume
- high
- Competition
- high
How Do You Compare?
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Benchmarks
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