Benchmarks/Home & Home Improvement

2026 DataUpdated February 18, 2026High Competition

Home & Home Improvement Google Ads Benchmarks

Google Ads benchmarks for general contractors, home remodeling, renovation, and home repair services.

$7.85

Avg. CPC

+49% vs avg

6.4%

Avg. CTR

-4% vs avg

7.3%

Avg. CVR

-3% vs avg

$90.92

Avg. CPL

+30% vs avg

What are Home & Home Improvement Google Ads benchmarks in 2026?

Home & Home Improvement benchmarks currently average $7.85 CPC, 6.4% CTR, 7.3% conversion rate, and $90.92 cost per lead. Use these values as your baseline before setting bid targets and growth budgets.

How Home & Home Improvement Compares to All Industries

Cost Per Click (CPC)$7.85

$0Avg: $5.26$10.52

Click-Through Rate (CTR)6.4%

0%Avg: 6.7%13.3%

Conversion Rate (CVR)7.3%

0%Avg: 7.5%15.0%

Cost Per Lead (CPL)$90.92

$0Avg: $70.11$140.22

Common Issues in Home & Home Improvement Google Ads

DIY searcher waste

Service area boundary management

Seasonal demand fluctuations

Project size qualification gaps

Optimization Tips for Home & Home Improvement

Separate renovation campaigns by room type for better relevance

Implement service area targeting carefully

Add negative keywords for DIY and how-to searches

Create project-size specific landing pages

Popular Keywords in Home & Home Improvement

kitchen remodelbathroom renovationhome renovation contractorgeneral contractor near mehome improvement services

These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.

Quick Stats

Est. ROAS: 5.0x
Waste Rate: 28%
Search Volume: high
Competition: high

How Do You Compare?

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Related Industries

Finance & Insurance

CPC: $3.46 | CTR: 8.3%

Furniture

CPC: $3.86 | CTR: 6.1%

Health & Fitness

CPC: $5 | CTR: 7.2%

Industrial & Commercial

CPC: $5.7 | CTR: 6.2%

Quick Answers About Home & Home Improvement Benchmarks

What is a good CPC for home & home improvement Google Ads?

Current benchmark CPC for home & home improvement is $7.85. Campaigns below this level usually indicate strong quality score and tighter keyword intent targeting.

What conversion rate should home & home improvement advertisers target?

The 2026 benchmark conversion rate is 7.3% for home & home improvement. Use this as a baseline and improve landing-page relevance to move above average.

Is home & home improvement Google Ads competitive?

Home & Home Improvement is currently a high competition vertical. Auction pressure in this category directly impacts CPC and cost per lead, so negative keywords and segmentation matter more.

Calculate Your Home & Home Improvement Google Ads Costs

Estimate CPC ($7.85), monthly budget, and cost per lead by location