2025 DataHigh Competition
Home & Home Improvement Google Ads Benchmarks
Google Ads benchmarks for contractors, home improvement services, remodeling, and home repair.
$7.85
Avg. CPC
+49% vs avg
6.4%
Avg. CTR
-4% vs avg
7.3%
Avg. CVR
-3% vs avg
$90.92
Avg. CPL
+30% vs avg
How Home & Home Improvement Compares to All Industries
Cost Per Click (CPC)$7.85
$0Avg: $5.26$10.52
Click-Through Rate (CTR)6.4%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)7.3%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$90.92
$0Avg: $70.11$140.22
Common Issues in Home & Home Improvement Google Ads
DIY searcher waste
Service area boundary management
Seasonal demand fluctuations
Project size qualification gaps
Optimization Tips for Home & Home Improvement
Use call-only campaigns for urgent repairs
Implement service area targeting carefully
Add negative keywords for DIY and how-to searches
Create project-size specific landing pages
Popular Keywords in Home & Home Improvement
kitchen remodelroofing contractorsbathroom renovationHVAC repairplumber near me
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 5.0x
- Waste Rate
- 28%
- Search Volume
- high
- Competition
- high
How Do You Compare?
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Benchmarks
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