2025 DataMedium Competition
Industrial & Commercial Google Ads Benchmarks
Google Ads benchmarks for industrial equipment, manufacturing, commercial services, and B2B industrial.
$5.7
Avg. CPC
+8% vs avg
6.2%
Avg. CTR
-6% vs avg
7.2%
Avg. CVR
-5% vs avg
$85.63
Avg. CPL
+22% vs avg
How Industrial & Commercial Compares to All Industries
Cost Per Click (CPC)$5.7
$0Avg: $5.26$10.52
Click-Through Rate (CTR)6.2%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)7.2%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$85.63
$0Avg: $70.11$140.22
Common Issues in Industrial & Commercial Google Ads
Long B2B sales cycles
Technical specification searches
Distributor vs manufacturer confusion
RFQ vs immediate purchase intent
Optimization Tips for Industrial & Commercial
Use technical specifications in ad copy
Implement lead scoring for sales handoff
Create content for different buying stages
Target industry-specific audiences
Popular Keywords in Industrial & Commercial
industrial equipmentmanufacturing suppliescommercial HVACwarehouse solutionsindustrial cleaning
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 4.0x
- Waste Rate
- 30%
- Search Volume
- low
- Competition
- medium
How Do You Compare?
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Benchmarks
Compare CPC, CTR, CVR to industry averages
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