2025 DataMedium Competition
Personal Services Google Ads Benchmarks
Google Ads benchmarks for personal services like cleaning, moving, photography, and event services.
$5.81
Avg. CPC
+10% vs avg
7.7%
Avg. CTR
+15% vs avg
9.7%
Avg. CVR
+30% vs avg
$53.52
Avg. CPL
-24% vs avg
How Personal Services Compares to All Industries
Cost Per Click (CPC)$5.81
$0Avg: $5.26$10.52
Click-Through Rate (CTR)7.7%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)9.7%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$53.52
$0Avg: $70.11$140.22
Common Issues in Personal Services Google Ads
Service area boundary management
Seasonal booking patterns
One-time vs recurring service tracking
Price sensitivity in ad copy
Optimization Tips for Personal Services
Use booking integrations for instant conversions
Implement service area targeting
Create seasonal campaign adjustments
Highlight reviews and trust signals
Popular Keywords in Personal Services
house cleaningmoving companywedding photographerpersonal chefdog walker
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 5.0x
- Waste Rate
- 22%
- Search Volume
- medium
- Competition
- medium
How Do You Compare?
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Benchmarks
Compare CPC, CTR, CVR to industry averages
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