Benchmarks/Physicians & Surgeons

2026 DataUpdated February 18, 2026High Competition

Physicians & Surgeons Google Ads Benchmarks

Google Ads benchmarks for medical practices, physicians, surgeons, and healthcare providers.

Avg. CPC

-5% vs avg

6.7%

Avg. CTR

+1% vs avg

11.6%

Avg. CVR

+55% vs avg

$56.83

Avg. CPL

-19% vs avg

What are Physicians & Surgeons Google Ads benchmarks in 2026?

Physicians & Surgeons benchmarks currently average $5 CPC, 6.7% CTR, 11.6% conversion rate, and $56.83 cost per lead. Use these values as your baseline before setting bid targets and growth budgets.

How Physicians & Surgeons Compares to All Industries

Cost Per Click (CPC)$5

$0Avg: $5.26$10.52

Click-Through Rate (CTR)6.7%

0%Avg: 6.7%13.3%

Conversion Rate (CVR)11.6%

0%Avg: 7.5%15.0%

Cost Per Lead (CPL)$56.83

$0Avg: $70.11$140.22

Common Issues in Physicians & Surgeons Google Ads

HIPAA compliance in tracking

Insurance network confusion

Specialty vs general practice mixing

Patient vs research intent

Optimization Tips for Physicians & Surgeons

Use HIPAA-compliant tracking solutions

Implement call tracking for appointments

Create specialty-specific campaigns

Highlight accepting new patients

Popular Keywords in Physicians & Surgeons

doctor near meorthopedic surgeondermatologistcardiologisturgent care

These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.

Quick Stats

Est. ROAS: 5.0x
Waste Rate: 25%
Search Volume: high
Competition: high

How Do You Compare?

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Related Industries

Home & Home Improvement

CPC: $7.85 | CTR: 6.4%

Industrial & Commercial

CPC: $5.7 | CTR: 6.2%

Personal Services

CPC: $5.81 | CTR: 7.7%

Real Estate

CPC: $2.53 | CTR: 8.4%

Quick Answers About Physicians & Surgeons Benchmarks

What is a good CPC for physicians & surgeons Google Ads?

Current benchmark CPC for physicians & surgeons is $5. Campaigns below this level usually indicate strong quality score and tighter keyword intent targeting.

What conversion rate should physicians & surgeons advertisers target?

The 2026 benchmark conversion rate is 11.6% for physicians & surgeons. Use this as a baseline and improve landing-page relevance to move above average.

Is physicians & surgeons Google Ads competitive?

Physicians & Surgeons is currently a high competition vertical. Auction pressure in this category directly impacts CPC and cost per lead, so negative keywords and segmentation matter more.

Calculate Your Physicians & Surgeons Google Ads Costs

Estimate CPC ($5), monthly budget, and cost per lead by location