2025 DataHigh Competition
Physicians & Surgeons Google Ads Benchmarks
Google Ads benchmarks for medical practices, physicians, surgeons, and healthcare providers.
$5
Avg. CPC
-5% vs avg
6.7%
Avg. CTR
+1% vs avg
11.6%
Avg. CVR
+55% vs avg
$56.83
Avg. CPL
-19% vs avg
How Physicians & Surgeons Compares to All Industries
Cost Per Click (CPC)$5
$0Avg: $5.26$10.52
Click-Through Rate (CTR)6.7%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)11.6%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$56.83
$0Avg: $70.11$140.22
Common Issues in Physicians & Surgeons Google Ads
HIPAA compliance in tracking
Insurance network confusion
Specialty vs general practice mixing
Patient vs research intent
Optimization Tips for Physicians & Surgeons
Use HIPAA-compliant tracking solutions
Implement call tracking for appointments
Create specialty-specific campaigns
Highlight accepting new patients
Popular Keywords in Physicians & Surgeons
doctor near meorthopedic surgeondermatologistcardiologisturgent care
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 5.0x
- Waste Rate
- 25%
- Search Volume
- high
- Competition
- high
How Do You Compare?
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